Hey everyone and welcome to the 655th post on Magnet4Marketing and today we’re going to be talking email marketing, and in particular I want to provide some practical answers to three common email marketing questions.
Please also feel free to add some of your own answers in the comment section below after reading.
What’s the most important structural part of an email marketing campaign?
When thinking about your next email marketing campaign, many people think about what they’re going to add in the content of their email. Whilst this is an important area in creating an effective email marketing campaign, it’s actually the subject line that’s the most crucial part, and here’s why.
When people receive your email in their inbox the first thing they’re going to see logically is your subject or headline title, so this needs to be compelling and attention grabbing. Depending on what the content of your email is about, when creating an email marketing campaign, ensure you take time out to create a catchy, attention grabbing headline, but take care not to make it appear spammy.
To get an idea of what you could use to grab the attention of your email readers, study what other big companies are doing. Signup to their email updates and when you receive them, study the subject lines to see what structure they have in correspondent to the content of those emails.
Remember what ever you do; ensure that your titles are relevant to the content of your emails… there is nothing worst than using titles that have no relevancy to the content of an email. This won’t just annoy your subscribers, but could potentially affect any future email marketing campaigns you send out.
What’s the best way to get your email marketing campaigns to go viral?
Ok this is quite a broad question in itself so I’ll try and be more specific, as there are many ways and furthermore many more factors that can help to make your email marketing campaign to go viral.
For me it’s the type of content in your email that can help make your email marketing campaign go viral. If your content is resourceful, relevant and is in the ‘now’, then I think your email has every potentially to go viral. News type related content has a lot more potential to go viral than any other types of content because people love sharing news related content.
Anyways, regardless of the type of content, there are also other things you can do to encourage your emails to spread virally; adding social sharing and bookmarking buttons, adding a ‘forward to a friend’ feature and also by creating an online version of your email.
What’s the best way to build an email list?
Well that is the mother of all email marketing questions right? And I think what’s best for me to do right now is to recommend a recent post which I wrote a few weeks ago titled ‘How to Build an Email List for your Blog’. There are some top tips in there that can really answer this question for you, and help you build a list for your online business as well as your blog.
Have your say
Let me know your reactions on my answers to the three questions above, and if you have your own suggestions you want to add, please feel free to do so in the comment section below.