In this post I will share with you some of the ways to get more of your awesome content shared on Facebook
Facebook still remains to be and will remain for a long time yet, the powerhouse when it comes to content sharing and social media marketing. Today I want to share with you 6 powerful ways to get more ‘Like’s’ to your blog posts by getting more of your content shared on Facebook.
First of all let’s take a look at why it is so important to promote your content on Facebook.
- Sharing content on Facebook is the perfect opportunity for you to share fresh ideas, to a targeted and active audience.
- Facebook has the biggest audience in social networking, well over 1 billion users, that simply can’t be ignored.
- Shared content, ‘Facebook Likes’ appear on user’s walls and news feeds, giving your content even more exposure and encouraging more users to ‘Like’ therefore potentially driving more traffic to your popular content.
- Sharing content on Facebook can help you attract more ‘Likes’ to your Facebook page.
So what can we do to get more ‘Likes’? What can you do to get more of your content shared on Facebook? Let’s take a look at 6 methods.
How To Get More Awesome Content Shared On Facebook!
#1 Create the types of popular content that people will want to share
Some content are more appealing to share than others; this of course also depends on your particular niche. I’ve found from experience that the types of popular content people enjoy sharing the most are ones that they can benefit from i.e. contests and giveaways, freebies, latest product reviews, important dates, events and announcements, breaking news.
Having said all that, if you feel that your content isn’t that shareable, you can turn it into ‘sharing material’, simply by creating catchy headlines and writing compelling roll-off paragraphs etc. Also do some research to find out what popular content gets shared the most on Facebook.
#2 Offer limited ways of sharing, make sharing on Facebook top priority
A great tip is to offer limited methods of sharing, or optimize your content for Facebook sharing; for example have your tweet and other social sharing buttons at the bottom of the post and have your Facebook share button both at the start and right at the end of the post.
#3 Ask for people to share your content on Facebook, add calls to action
Tell your readers if they enjoyed reading your post, you’d like them to consider sharing it with their friends on Facebook, you don’t ask you don’t get remember, so add calls to action at the bottom of your post.
#4 Join Facebook groups within your niche and start sharing content
Facebook groups are popping up left, right and center. Consider joining a few reputable groups and post your links appropriately, add a short description and call to action, this is a very effective way to get more of your content shared on Facebook. It has worked many times for me.
#5 Harness the power of images
Images alone are amongst the most shared items on Facebook these days! So from time to time, consider uploading a photo from your latest blog post and adding the URL to the post in the description. Why not screen-capture the title and first paragraph of your post and share it?
#6 Send your content via email and add Facebook share button inside
Get email marketing and in your email newsletter add a Facebook ‘Like’ button and call to action. This is another very powerful way of getting more of your content shared on Facebook by your regular subscribers. Platforms like Aweber and Mailchimp make it very easy to integrate social sharing buttons inside email newsletters.
OK so let’s take a look at what we’ve just covered to help you get more of your awesome blog content shared on Facebook –
- Create popular content that people want to share
- Add Facebook ‘Like’ button to your content pages and blog posts
- Ask for people to share your content on Facebook, add a call to action
- Join industry related Facebook groups
- Harness the power of images
- Send your content via email and add Facebook ‘Like’ button
Over to you…
OK so you’ve read my piece here, do you have any additional tips, suggestions or questions you’d like to add on sharing content on Facebook? Please feel free to share them below in the comments section below, otherwise go and implement these strategies to get more of your content shared on Facebook!
Additional reading: Check out the following post on Social Media Today to find out: What types of popular content gets shared on Facebook the most
Photo by Goiaba