4 Cool Ways to Promote your Information Products

One of the most adventurous areas of internet marketing is being able to create and promote your own information products. It is in fact one of the most powerful ways to promote your business online, from a blogger’s perspective creating information products is a great way do marketing i.e. exchange information for an email address… to build a list, or if the information is valuable enough, why not even make money from it.

Ok, let’s assume that you already have your shiny new product, and that you’ve spent the last 3 months or so putting it together and now you’re ready to unleash it to your audience… so how can you go about promoting it effectively? Let’s take a look 4 ways to promote your information products -

Have an Attractive Front Page

You know the famous saying, never judge a book by its cover, well unfortunately many people do and one of the most powerful ways you can start promoting your information products, assuming it’s in the form of an eBook for example, is to have an attractive front page. The cover says it all…

It doesn’t matter how valuable the information is inside, if your front cover isn’t appealing enough, people will be less likely to be interested in subscribeing to download it let alone purchase it. If your information products are in the form of podcasts or videos, again use attractive marketing such as branding and offer samples to help sell the product for what its worth.

Price your Product Sensibly

This is another issue many people have and that’s putting a price on their products. At the end of the day only you can be the decider of how much you want to sell your information products for. But to assist you, you might want to consider asking others to take a look at your product and give it a bit of a test drive, get them to give you some kind of feedback and ask for their suggestions on how they think you should price structure your product. Also look at similar products online and see how much others are selling their information products for.

Create an Attractive Landing page for your Information Products

Landing pages come in all shapes and sizes; some are straight to the point, cleanly branded and balanced with the right amount of information on the product features and benefits. Whilst other landing pages seem to go on for an eternity, cluttered with bright images, flashing banners and everything else you can think of… So which works best? That’s for you to find out, however…

I’d recommend that you create an attractive minimalist landing page for your product to be featured on, and concentrate on the features and benefits. What solutions does your information product offer? At the same time take into consideration the following points when creating your landing pages –

  • Title and text font sizes
  • Page cleanliness, design and layout
  • SEO
  • Page loading time
  • Use of custom graphics

A great tool to get started with is Premise (Not an affiliate link).

Ask Others to Review & Promote your Product

One last powerful method I want to share with you to promote your information products is to ask others i.e. other bloggers to review or even promote your products on their blogs for you. Some bloggers offer a paid review service which is often quite a cost effective way to promote your information products, other’s might even do it for free you never know.

If you don’t know anyone who would be willing to help you out with promoting your information products, consider writing some review articles yourself and posting it to article sites, as basic as this might sound, its basic marketing that works best.

You might also want to consider using e-junkie to help you promote and sell your information products more effectively.

Have I missed anything out out? of course I have, I’ll let you add them in the comments section below. If you already have your own information products that you promote online quite successfully, why not also share your tips and suggestions with us.

About Samantha Wright

Samantha Wright is the second editor and co-founder of magnet4marketing.net. She was awarded MasterCard Business Woman of the Year in 2007 and now loves to share her knowledge and insights in small business marketing. In her spare time Samantha is also a keen surf photographer, and loves to cook. Samantha currently works for Mole Valley Forage Services as a customer service unit manager. You can follow Samantha on Facebook.


  1. #4 is extremely important now you can preview pages from within the Google search results
    Rich@how to write a graduate cv recently posted..A guide to writing your own CVMy Profile

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