The Importance Of Completing Social Profiles

Back in November of last year I had the opportunity to listen in on a very insightful episode of one of my favorite blogging podcasters and top blogger’s Pat Flynn from the SmartPassiveIncome blog.

In this particular episode Pat talked about the importance of being everywhere; which prompted me into writing this post about the importance of completing social profiles.

So let me ask you – how many social profiles do you have online?

That includes some form of bio or ‘about’ section on sites like Facebook, Twitter, Google+, LinkedIn, YouTube, Flickr, Tumblr, Blogger,, chat forums, HubPages, Squidoo, EzineArticles and other article sites, all the blogs you’ve ever guest posted on and the list goes on… I’m sure like me you have lots of them scattered about.

Now let me ask you another question… How many of those profiles are actually worth reading, or more importantly taking action upon after reading?

Today I want to talk to you about the importance of completing social profiles and why you should do the very best you can to ensure that each one is completely unique and encourages readers to take action after reading them.

Completing social profiles is a unique opportunity to market your website…

Completing social profiles is important as it is an opportunity for you to use content to market or promote your blog or website more effectively. A well written bio will quickly get readers response to take action, and make them want to find out more about you and what you have to offer.

Completing social profiles is a unique opportunity to help you get better search engine ranking

Many profiles particularly forum bios’s or even some social sites including the Google Plus about page are search engine friendly and provide dofollow links. Making good use of anchor links can help you improve your search engine rankings and increase traffic to your site.

Completing social profiles is a unique opportunity for you to get tons more referral traffic with ‘call to action’

Having a well written profile or bio is also a unique opportunity for you to get your readers to take action and click on a link, preferably back to your website or blog. If you can achieve this across many of your social profiles, you could potentially open the gates to a ton load of referral traffic or at least increase it.

Completing social profiles demonstrates to your readers that you are someone of importance…

Having well written bios across the web demonstrates that you are someone of authority particularly in your niche. Someone might come across one of your posts in a forum, and then they might also find you on a social site, which would prompt ‘hey this guy must be pretty important, let’s see what else I can find out about him… or her’.

So just being on social networking sites or any other web 2.0 or blogging site alone isn’t enough, registering isn’t enough… it’s not just about the engagement either although this is every important for social profiles to work, it’s about making an impact on each of those sites you’re on more effectively.

Many people register to a forum or a social network site or a blog site and do nothing else. Some don’t even add a photo…

So to add to the importance of being everywhere, just make a list of all the social profiles that you have online and check out your bio or about page section, see if you could improve any of them in any way, or just update them even.

So in a nutshell, here’ what you can do to make your social profile more effective –

  • Add or update your photo
  • Add a well written or update your bio using keywords / phrases
  • Tell readers what your site or blog can offer them
  • Add a link back to your site
  • Raj

    Having multiple social profiles is good, but it takes time to keep readers consistently engaged everywhere. I guess we could focus on a few effective profiles and invest our time in them…

    • Fabrizio Van Marciano

      The focus would certainly be on the most effectove profiles as far as engagement is concerned I agree, though many sites that I don’t really engage on that often, such as and Technorati I get a decent amount of traffic from. I just think that there should be a good bio to support the engagement on sites that are popular for traffic. Thanks for stopping by Raj, always a pleasure to read your comments.

  • Samantha Wright

    I agree with Raj, it would be time consuming to update every profile, but the one’s we make use of the most of the one’s that bring us the most engagement and traffic are the ones we should take time to optimize more.

    • Fabrizio Van Marciano

      Glad we both agree Sammy :) especially sites that allows us to get creative with a profile bio.

  • seoallrounder

    i started my blog 2months ago and getting 300 visitors from social media only , i haven’t focused on seo yet but i m surprised to see the impact of social site so fast :)

    • Fabrizio Van Marciano

      300 visitors from social media is an impressive amount for a relatively new blog, thanks for sharing a fine example of the impact of social media :) I think many people who still doubt the potential of SM will appreciate this. This blog recieves about the same amount as you on a monthly basis from Twitter, Facebook, LinkedIn, StumbleUpon and Digg.

  • John

    Hey Fabrizio,

    I have more social profiles online than I can count. I too have realized the importance of completing your social profiles. People want to know who they are doing business with or who they’re taking advice from. The more you complete your social profile the more people will know about you, and the more people will trust the information you’re giving them and do business with you.

    • Fabrizio Van Marciano

      Thanks for visiting John and well said too.

  • Svetlana

    Hi Fabrizio,

    I always neglected my social profiles, assuming most of the traffic is supposed to come from the search engines…You and the previous commentators opened my eyes! Is that OK if a profile is the same across all social networks? It’s so time consuming to be creative with a profile.

    • Fabrizio Van Marciano

      I know it can to time consuming to create a unique profile for each of you social profiles, but what I tend to do is use the same profile for the low profile sites and create a unique bio for the mainstream ones, like Google+, Facebook, HubPages, Squidoo etc

  • Ann

    Hi Fabrizio,
    Hope your holidays were fabulous. The aspects that social media plays in our lives, rankings, marketing our site and ourselves has taken a life of it’s own recently. Your article is excellent and each of us really need to take it seriously. Thanks for the great information.

    • Fabrizio Van Marciano

      Hello Ann, nice to see you here again, happy new year, I hope you’ve had a great start to 2012:) Glad you liked the post. I think 2012 will be yet another exceptional year for social media sites.

  • Rebecca J. Parker


    Happy new year to you. I totally agree with you! More profile means more chance to be exposed. I have lots of accounts in social networks and I indeed completed my profile information and it caused more visitors in my website. Great post!

  • Shopping Bags

    Completing your social profiles is helpful in creating a strong brand and online presence. It is also a good practice to boost your credibility on the web.