Increase Your Conversion Rate with Site Acceleration

Find out WHY site acceleration will supercharge your conversion rate!

Website developers focus a lot on their content and not on the technical aspects of making sure that they make money with their websites. As a result, site acceleration is an often-overlooked aspect of both search engine optimization and website monetization. Especially post-Panda, website owners are focusing more and more on pumping out content that is over 500 pages and less and less on making sure that their website appeals to human readers.

When Google Panda was released, many website owners saw their revenue plummet in proportion to the reduced amount of clicks they were receiving, but after a few months they began to see a lower click-through rate as well, meaning that they were having both less people visiting their sites and having a lower percentage of those people click on advertising or sign up as a lead or sale. As a result, many webmasters have seen their revenues plummet because they ignored site acceleration and other technical SEO methods that increase conversion rates.

If your site’s survived the Panda update, how can you bring it above and beyond its pre-Panda revenue levels and create a better experience for your readers?

Site acceleration supercharges your SEO

Google penalizes websites with a slow load time by ranking them lower on search results, and Google rewards sites with a fast load time by ranking them higher on search results. That means that rich multimedia content like video and PNG images can take your site off the first page of Google even though they’re critical to making the site appeal to human readers.

Site acceleration provides a solution

That’s one of the ways that site acceleration can help you: By hosting your website on a super-fast server, your site won’t be penalized for slow load times and you’ll rank higher on Google. Not only that, but good site acceleration companies host your video on separate serves so that they won’t slow down your site’s load time. Unlike other SEO methods which involve expensive link-buying programs, site acceleration is one of the only ways that you can increase your visibility on search engines without
actually creating any new content or paying for an expensive link-building program.

site acceleration increase conversion rate

While any good SEO program needs to involve on-site text content creation and off-site link building, your site simply won’t show up very high on Google if it doesn’t load quickly. However, site acceleration has even more value when it comes to your conversion rate.

Website monetization

After somebody finds your website online, they’re going to need to stay on that website (or at least click on an AdSense or other link) for you to make any money. Unfortunately for many website owners, most readers are lost in the first eight seconds after first landing on the site. This is due to multiple factors, such as not having a good hook on your landing page, but that is something for your site’s writers to fix.

Faster load time means more conversions

Besides the hook, the most common reason why readers leave a site within the first eight seconds is that the site does not load quickly enough. Especially with the advent of easy-to-use gestures for going to the previous page on touchscreen devices, and the popularity of five-button mice on desktop computers (where button 4 sends the “back” command to the browser), website readers are less patient when a site takes too long to load. Site acceleration by services like NetDNA enhances the user experience and increases your conversion rate by making your site load faster so that readers don’t get impatient and leave.

Photo by John Goode

  • Raj

    Is it enough if our main page load fast, even though some of the widgets load slow? I find that in one of my blogs, certain API based real time widgets load slowly even though the content of the main webpage loads faster.

    • Fabrizio Van Marciano

      I’ve found this happens often on my blog also Raj.

    • Murray Newlands


      The page load time on your screen is different from the page load time it takes for a computer to download what it needs to run the widget. So, the widget could be leave a fairly small footprint on your local cache, but if it requires a good graphics card to process the animations (maybe it’s a graphic-intensive widget and most of the processing is done clientside) then it shouldn’t slow your site down much. Many widgets however could slow your site down substantially, to the point where they make you appear lower in search results.

      Also, It depends on whether the widgets are hosted on your site or hosted remotely. If they are on your site then they will factor into what Google sees as your page load time.

  • Bluehost

    Interesting advice, getting your site to run quick should be the priority for most site owners.

  • seoallrounder

    just a quick question , is maxcdn same as netdna? because i have a account at maxcdn and they generate a url which has netdna in it , so i should stick to maxcdn or netdna?

    and one more thing , should is get a dedicated server or cdn to increase my site speed , right now i m on shared hosting :(

  • Shopping Bags

    I agree that faster load time means more conversions. Thank you for the tips on how to increase my site’s conversion rate.