How to Market Online Finance Sites

The internet is full of offers related to finance, auto loans, car insurance, fitness, making money online, coupons, you name it! It is a very competitive market but people make money online with niche sites every day. However, there are plenty of people who have great sites with great content, but they just can’t seem to make any money off of finance services.

How do you sell finance services online and make money doing it? How do you market online finance sites?

Choose a specific niche

Let’s say you have a site about credit cards. People are going to find your site looking for many things, including how to get a new credit card, how to get a credit check online, or even how to cancel their credit card and switch to a credit union. They might even be looking for credit card consolidation.

Finance District

Find your niche

Because of that, you need to choose something specific. Make a site where you are an affiliate marketer getting people to join a credit union, or people looking to get a new credit card, not just people who are interested in credit cards in general.

Market yourself

Get yourself posted on other people’s blogs. One great way is to offer to interview them if they post an article of yours on their site. You can have a blog too and there you can post the interviews. In exchange, you can have them post a link to your site on their blog. This builds up great SEO value so that people can find you on search engines. Just make sure those backlinks are for terms that people who will go to your site are looking for!

Make sure it’s a good site!

One example of a niche site one of my employees uses is a site about online poker. The site makes money off of links to online poker sites. Each time somebody signs up for a poker company’s service through the niche site, the niche site gets paid by the poker company.

However, my employee has played poker for almost a year and still goes back. He has already signed up for many sites through that niche site, but he does something else: He tells his friends about the poker website because of its strategy articles.

These articles act as both as a draw to newer players who want to read poker strategy before they get their feet wet and also retain converted leads, who will then post about the site on social media and tell their friends in person that that poker site is a good site.

Photo by jo@net

Related Posts Plugin for WordPress, Blogger...
About Murray Newlands

This post was written by guest blogger Murray Newlands.
Murray's company, Influence People, does blog relations for INTENTclick.
Want to guest write for us? Check out our guest writing opportunities here...


  1. Marian says:

    I have found the finance niche a tough one to crack, I think its because its so commercial and so obvious poeple in that niche want to make profit that people resent giving you backlinks so the seo is difficult.
    Marian recently posted..Student car insuranceMy Profile

    • Murray Newlands says:


      Plus you should really choose a niche that you’re actually interested in. If credit cards are your passion, go for it! But if you’re going to be bored out of your mind writing articles about credit cards all day then it’s best to choose something else, like fitness.

  2. Liane Markus says:

    Marketing for me can be easy and can also be difficult at the same time. However, when it comes to online finance sites, there are so many ways on how you will be able to market effectively and accordingly. i am sure many people who is into marketing are aware of this. There may be problems but still this is part of every business.
    Liane Markus recently posted..אילוף כלביםMy Profile

Speak Your Mind


CommentLuv badge