Using Company Pages on LinkedIn

LinkedIn has been one of the few social networks that have been able to carve its own niche on the internet.  It has created a great social media marketing platform for the businesses as well as the professionals. The reason for this is that it allows companies and professionals to connect in a way that is not possible on platforms like Twitter or Facebook. LinkedIn allows you to connect with your customers as well as clients, job candidates and even peers. It has become almost a necessity for any business to have a presence on LinkedIn.

Till now the company pages were more or less an independent entity. But with the update, companies can post latest news regarding the company including job opportunities to all its followers. To some it might seem that the new updates are meant for the benefit of the bigger companies, but smaller companies and professionals can also take advantage of these updates by being creative and engaging a large audience. Here are a few steps that you need to follow to take advantage of the new company pages.

LinkedIn pen

Creating your company page

It is a must that you create your company page if you haven’t done that so far. Also a lot of companies do not update their pages frequently or do not fill the entire profile. You should make sure that you have a completed profile with all the relevant information available to your followers.

Apart from the profile, you should also use the various options available to make the page more appealing for the followers. You should include informative content like who your customers are, how you work, and you can also use the link to your company blog. You should also make sure that you are building upon the products and services pages. You should have images and key features regarding your product. Embedding a YouTube video about your company, on the service as well as products page is a very good idea.

Building followers for the page

To reap the benefits of the company page it is important that you have a decent number of followers as well. This is required so that your posts and content can be viewed by a lot more people who can then share it with their networks. Making sure that you have a lot of people following you is not very easy, and is something that should be worked upon constantly. Here are a few tips that might help you.

The easiest and the most effective way is by asking your employees to follow the page and then share the posts with their networks which will help in increasing the visibility.

You should also follow other companies in your niche, along with your customers and potential customers. Doing this will result in similar response from those whom you decide to follow. It is also a good idea to follow companies that might not be in your niche, but are in the same geographical location as you. Tell people about the benefits that they can have by joining your page, and how they can use the page to their advantage.

Photo by TheSeaFarer

  • MostHeather

    Thanks for your helpful article about LinkedIn. Once you’ve established your business page, you also have the ability to list services that your business offers, too. If you’re the business page owner you also have access to analytics that provide more insight into the amount of visitors you have, etc.

    Best Regards,

  • rahul

    Do you have any tutorial on how to use linkedin?

  • Erica

    Wow! LinkedIn is really doing great! I just started/registered to check it out a week ago. And I’m still learning little things about it!

  • apple@Austin Investment Consulting

    LinkedIn is known for professional profile (link) building. I don’t have any for now, I’m preparing my profile information as well as my photo to make it more descent and catchy. I know it’s worth for social networking, I could be connecting with pros and that’s quite good. Thanks for sharing thoughts. I’ve learned a lot.