Infolinks and other in-text monetization companies create little, non-intrusive advertising links on your website that link to products places by people who advertise with the in-text monetization company. Infolinks does pay per click, so you get paid each time an add is clicked, but other companies use different payment models.
But are there better options to pay-per-click?
Infolinks Pay Per Click Ads
Infolinks pay per click ads work by keeping track of when somebody clicks an ad on your site. When someone clicks the ad, Infolinks is notified that the ad was clicked and who is paying for the ad. You get paid an amount based on bidding: Competitors can bid on how much they will pay and whoever pays the most has their keywords show up for specific terms more frequently. However, the ads are still targeted so that even a high-bidding ad will not show up if it is not relevant to that specific user.
Infolinks DOES NOT do performance-based pay
Infolinks sticks to traditional, old-style PPC and thus does not do performance based RPC. Performance-based RPC mixes traditional PPC with other methods, i.e., where you pay for a trial or a registration (PPL) or for a sale (PPA). Revenue per click works by setting a minimum that publishers receive each time somebody clicks on an add on their site. INTENTclick sets this to $.07, and if the publisher is part of INTENTclick’s pay-per-sale program then the publisher also gets paid directly for each lead or sale they convert.
Then, the publisher gets paid more per click depending on their conversion rate. So if a site has a lot of click-throughs but few people actually buy the end product then they will get paid $.07 per click. On the other hand, a site with fewer clicks will get paid more than $.07 per click if those clicks convert further down the sales funnel.
This creates a mutually beneficial situation for both advertisers and publishers. Publishers benefit because they get advertisers who will aim their text content toward readers who will convert to leads or sales, so they both sell more products and get a better bang for their buck. Advertisers like it because they get rewarded for writing good content that encourages reading from people who are likely to convert.