Improve your online business in 2012 – 2011 has been a great year no doubt for many people already in business and especially for those who have just started out. With the year almost coming to a close it will soon be time to begin making plans for making your business even better and stronger for 2012.
So what can you do to improve your online business in 2012? I’ve been asking myself the same question, and so below I’ve suggested some ideas you might want to consider –
Create new products
Why should you create a new product or maybe several new products for your business? Well one good reason is that consumers love choices. Creating new products or offering a new service is a great way to expand your company’s portfolio and promote new business. It also displays to your consumer market that as a company you are is willing and able to be innovative and try out new things.
If you’ve had an idea for a new product but have not yet explored the avenues of a product creation, make it happen in 2012.
Improve your online business customer service
This is a big one and I’m sure many online business owners out there will agree that you cannot improve enough on your customer service. One of the things consumers look for in particular is efficiency and high levels of professionalism. Just improving one area of you customer service can attract a lot more business.
Here’s a prime example, a few months back we added a live online support feature to our online art business and sales have increased by almost 23%… Just by letting our customers know that they could reach us anytime of the day, between working hours within a click of the mouse made such a difference.
Find an area in your customer service and see if you could improve it in anyway in 2012.
Give your website a new look
For example, lets say you rung an ecommerce website and it’s somewhat lacking in features that most of your competitors already have, you could quite literally be throwing money away and losing out on potential business, in which case it’s definitely time to seriously think about making a change
Implement new marketing ideas
Maybe it’s time to throw that old marketing guide in the trash and look at fresh new ideas to market and promote your business. The world of online marketing is an ever changing one, maybe you haven’t yet dabbled with social media, maybe you’re still waiting to get your head around email marketing, and maybe you haven’t spent enough time on doing promotions. What ever it is you want to do, in 2012 make it the year you implement new marketing ideas and strategies to your business.
Give something back
This is something we all can do a lot more of and you know something, sometimes giving something back can open a whole new can of opportunities for your business, yes even in this current climate. If you can create a product to giveaway to your first-time customers, do it. If you can raise money each month for charity and get press coverage for it, do it. If you can help out another business develop, do it. We’re all in the same game regardless whether we have competition or rivalry or whatever you want to call it. Give something back!
Look at Apple™ and Microsoft™ … many people believe that Apple wouldn’t be where it is today if it wasn’t for the ‘helping hand’ of Microsoft™!
Learn something new
Finally learn something new that is going to help you improve the way you run your online business online, or going to improve your business as a whole.
Whether it’s a new course you want to enrol into, a new book you want to start reading make it happen in 2012.
As I mentioned at the start of this post there are many ways in which you could improve your online business for next year, if I’ve missed out any be sure to add them in your comments below.
Photo by MiiiSH