Why promote your YouTube channel? – In May 2011, YouTube reported in its company blog that the site was receiving in excess of three billion views per day, so when it comes to utilizing YouTube to effectively market your business or your blog online, it’s a pretty big deal right? Video marketing is something you simply can’t ignore or put at the bottom of your list… Yet these days most bloggers and online marketers are so caught up in the Facebook and Google Plus circle…
But with more than 24 hours of videos uploaded per minute on YouTube, it’s going to be one heck of a challenge to have your videos even seen let alone found on YouTube. So how can you take the bull by the horns so to speak, and get your YouTube channel viewed by potentially hundreds and even thousands of targeted viewers? I have absolutely no idea would be my honest answer to you… I bet you didn’t expect me to say that right?
But however, there are some very powerful and effective marketing tactics in which you can implement to market and promote your YouTube channel, and get more views to your videos, and effectively more subscribers to your channel, let’s take a look at 11 ways to promote your YouTube channel.
Create High Quality Videos
Creating high quality videos has the same implications as creating high quality posts on your blog, and it is the first port of call to promote your YouTube channel. If your videos lack in quality both visually and informatively, viewers simply won’t be interested in watching them. They’ll go to the next channel… If you have a mobile phone or digital camera with a high quality video recording feature, then make good use of it.
Recording yourself is one of the hardest things you can do, but practice makes perfect so goes the saying. Check out our tips on how to overcome your video blogging fears…
Brand your YouTube Channel
Giving your channel your own brand image is a good marketing tactic to promote your YouTube channel effectively, which will help visitors who visit your blog or website frequently to recognize your brand on your channel, by a banner or logo maybe.
If you haven’t already started doing this, log into your YouTube account right now and start branding…
Make it easy for users to Subscribe
YouTube makes it really easy for users to subscribe to your channel by displaying the big yellow subscribe buttons in your channel and on your videos, so the more quality videos you have, the more subscribers you will get.
If you’re using a dedicated landing page as we’ll look at later, you can also mimic the big yellow subscribe button to add to your site or your blog pages.
Add a YouTube Subscription Icon to your Blog
A short while back we shared with you a short tutorial on how to add social icons to your WordPress blog, one of the biggest advantages of using your own code structure is that you can add any icons you wish as apposed to just installing another plugin with limitations.
If your blog gets a lot of traffic, why not add a YouTube subscription icon to your sidebar and link it back to your channel? That way you can refer targeted traffic from your blog to your YouTube Channel, get more views and more subscribers. It worked a treat for my online art website, and as a result two of my videos received over 10,000 views in the first 6 months of making them live. Over 30% of that traffic came from the homepage of my art website according to Google YouTube Insights.
Create a welcome video for your website or Blog
A lot of top bloggers and webmasters are now creating a welcome video or a featured video post to put on their website’s home page i.e. John Chow and Darren Rowse do really well with this.
I think this a great tactic to both greet new and existing visitors to your blog, and to prompt some of your visitors to check out the link to your other videos on your YouTube channel. Again a tactic used to drive traffic from your website to your YouTube channel.
Create a Dedicated Landing Page and Embed some Videos
How about creating a dedicated page on your blog or website with some of your YouTube videos embedded in them? You can then effectively market and promote that page using on-page SEO, adding social sharing tools and integrating a Facebook comment system even. You can also add a link to your YouTube channel (big yellow subscribe button we talked about in tip#2) asking your visitors to view more of your videos on YouTube or to even subscribe.
Advertising your channel can be a costly tactic to use. From previous experiences I’ve found using PPC campaigns and purchasing ad spots on sites like BuySellAds or Puxee can work quite effectively. You might also want to consider the options of using Facebook Ads.
Get the T-Shirt(s)
How about getting some t-shirts printed with your YouTube channel showing on the front and back. Last Christmas I gave some of my family and friends just that, though it didn’t go down a treat with some of them, quite a few of them were happy to just wear them around the house. You could of course wear them yourself but… I’m not too sure about that one
Learn How to Get Tons Traffic from YouTube
If you want to really learn how you can use YouTube and video marketing to drive traffic to your business or website, check out the video traffic academy by top video marketing expert James Wedmore.
Leave Video Responses on other YouTube Videos
One of the most effective ways to get YouTuber’s back to your channel is to leave short and effective video responses on other YouTube videos. This is also good practice for when you gear yourself up to do video blogging if you’re still trying to build up courage to do so…
Using video responses I think create a more positive impact on getting your points across. Also not many people leave video responses which theoretically can make your responses more unique.
Leave good comments on other YouTube Videos
Finally… leave good comments, and I mean good comments on other YouTube videos. The types of responses I’m talking about are –
- Your own views and tips
- Practical criticism
- Your own experiences
- Questions and answers
OK lets round up the points we’ve just looked at to promote your YouTube channel -
- Create high quality videos
- Brand your YouTube channel
- Make it easy for users to subscribe
- Add a YouTube subscription icon to your blog
- Create a welcome video for your website or blog
- Create a dedicated landing page
- Get t-shirts made up
- Learn how to use video marketing effectively
- Leave video responses on other videos
- Leave practical comments on other YouTube videos
Well folks I hope the 10 tips above will serve you well to help you build a stronger YouTube community for your blog. If of course you have any additional tips and suggestions to add, kindly leave them in the comments section below.
Photo by VirtualErn