Inject a Bit of Christmas Sparkle into Your PPC Campaign

So you’ve utilized the services of a top PPC Agency to direct traffic to your site and optimize your internet presence, but did you know that you should also consider adjusting your PPC campaign for the festive season?

It’s that time of year again, the winter chill is penetrating our bones and soon Santa will be dropping (or squeezing) down our chimney’s, but before you kick-back and relax with some eggnog and gingerbread men, sort out your PPC campaign!  By cleverly modifying your PPC activity around the festive season, you could find yourself capitalizing on the sheer amount of holiday traffic, particularly if your website is selling item’s, and try to think about what will interest the Christmas shoppers.

Your PPC Agency will help you in this area, but it’s better to know the ropes for yourself.  Start with the simplest thing first:  find out your highest performing keyword is and inject a bit of holiday cheer!  Stick “Christmas” in there and maybe even a few “Santa’s” or “Rudolph’s” – thus helping you to capitalize on folk looking for Christmas-related things.

It sounds simple enough, and it really is, but what you need to keep in mind is that your competition may also be employing these method’s, so make sure you create a landing page for these things all clad out in suitably seasonal themes and this may also help to rank you highly.

Statistics have shown that, surprisingly, longer keywords are more effective at helping a website to rank higher because it is far less likely that your competition will have those same key phrases, so don’t shy away from sticking a lot of Christmas lingo in there, just don’t overdo it – you don’t want Google to think you’re spamming!

Don’t be scared to check out your competitor’s campaigns, either.  It’s not cheating – it’s savvy business!  Investigate the keywords that they’re using to set yourself apart from them and make sure that A. You aren’t lumped together and B. you rank HIGHER!

If you haven’t already heard of Google Trends, get on that.  It’s an extremely handy little device for basically identifying “what’s hot” and “what’s not” and will give you a good indication of what to focus on by showing you the amount of demand for a particular phrase.  For example, if you input “multi-coloured Christmas tree lights” this will tell you exactly how many people have actually searched for this phrase, giving you the chance to gain an advantage over your competition by giving you the ability to pick more proactive key phrases or keywords.

The main thing you need to think about is your time.  You may think that October is too early to start altering your campaign to be more Christmas focused but it’s really not – people are putting Christmas tree’s up in September, so I’m certain they’ll start searching for Christmas-based websites far sooner than you think!

Comments

  1. Giving a holiday colour to your PPC advertising campaign is the wonderful technique to attract people, because people are intentionally like Christmas product in the holiday season of Christmas. Thank you for sharing excellent marketing tactic with us.

    Regards,
    Alexandrabrian

  2. wow great ready for Christmas……….good post

  3. A good PPC agency will setup seasonal campaigns along with your normal campaign. Valentines, Fathers, Mothers, Christmas are big hits with a lot of retail and services. Having ad text that reflects this is a good way to ensure conversions during these periods.

  4. Good read Riley, thanks. We normally get our Christmas website out of the attic the last week of November, and it always helps a boost in our PPC conversions!

  5. It is the wonderful technique to attract people, because people are intentionally like Christmas product in the holiday season of Christmas. Thank you for sharing excellent marketing tactic with us.

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