A Look at Google Analytics Premium

by Fabrizio Van Marciano on October 6, 2011

For many years Google Analytics has been amongst the favourite in website traffic behaviour and monitoring tool for businesses, webmasters, bloggers, internet marketers all wanting to track their traffic growth and returns on investments. Recently Google announced that it had developed a premium service to Analytics, aiming to give webmasters more insight and support into processing their website’s traffic data, Google Analytics Premium.

Google Analytics Premium is currently being used by some of the globes well known businesses and organisation such as Travelocity and GUCCI; a premium service would give more businesses increased power, ability and ease of use of Google Analytics, and Google aim to offer this service for a one flat rate annual fee.

According to Google, its premium service is aimed to offer businesses –

  • Extra processing power, more data, processed and generated quickly
  • Deeper insights into data using advanced analysis tools!
  • Google uptime guaranteed through service level agreements
  • Your own dedicated Google support team

In my humble thoughts and opinions, I think a paid service of Google Analytics is ideally suited for larger businesses and organisations looking for a far more aggressive solution to tracking their ROI’s, website traffic behaviour and the effectiveness of their marketing campaigns. I personally don’t think that a premium paid service is going to be a cost effective or viable option for the ‘small business’ end of the market, but some may well argue that case.

Google also mentioned that it will continue to develop and enhance the free version of Analytics.

What are your thoughts about Google Analytics Premium, would you be interested in a paid service; let me know your thoughts and opinions.

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– who has written 439 posts on Magnet4Marketing | Online Marketing | Blogging | WordPress | SEO | Make Money Online.

Fabrizio Van Marciano is a successful international selling artist, fulltime blogger and online entrepreneur working from his home studio in North Cornwall, England. Fabrizio enjoys sharing tips, advice and tutorials on all aspects of online marketing, small business marketing, blogging, WordPress, social media, web designing and making money online. You can follow Fabrizio on Twitter & Facebook.

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