6 Useful Ways To Use Your Facebook Fan Page To Promote Your New Online Business

Why should you have a Facebook fan page?

Just launched your new online business? Perhaps you have been online for a good while now? Thought about getting on Facebook yet? Hmmm… If you’re still a little unsure as to why your online business needs a Facebook fan page after all this time, then here’s a friendly reminder.

  • Facebook pages are indexed by Google.
  • Facebook has over ¾ of a billion users worldwide…
  • Using a Facebook fan page is a powerful way to keep close interactions with your business connections.

There are of course many other reasons, but with those three essentials in mind, here are 6 useful ways in which to use a Facebook fan page to promote your business on the internet.

Provide your page with as much information about your business as possible – Often I get on Facebook and receive an invite to become a fan of a page, but when I go to check out the information page amazingly there is nothing to read. Ensure that this isn’t left blank. Why many people complain that Facebook does nothing for their business is because they do nothing for their pages. It’s like having a website with no information about what that site’s about…

Create a well written marketing blurb and remember to use keywords and anchor links (if possible) to best describe your business to your Facebook fans.

Facebook Page

Add photos of your products and services to appear at the top of the page – If you have products you want to promote then this is a great opportunity to showcase them. Facebook allows you to display a row of photos at the top of your page, you can use this feature to showcase a range of products and services and even tag them with the corresponding company page, should those companies have a Facebook fan page to tag to.

Facebook page

Link it – Use the Networked Blogs app to connect your Facebook fan page to your blog, should you have one.

Facebook fan Page

Promote it – Getting your friends and families onto your page is one method of marketing your business page, you can also promote it through your website or blog should you have one, share your page with your connections on other social networking sites, promote using Facebook ads to target a specific audience and if you’re using Twitter ensure you link your feeds on Facebook so that they appear on your Twitter feed too.

Facebook Page InfoGraph

Keep it updated – Ensure you post something onto your Facebook fan page at least once a day. Whether it’s a link to your latest product or service or whether you want to start interacting with your fans, ensure you do it regularly.

Collect information about your fans – If you remember a while back we talked about a great app called the Facebook Opt-in App which allows you to collect Facebook email addresses using an opt-in application. You can find out more about this app here. Alternatively you can also add an opt-in form and allow fans to signup to your email newsletter.

Offer exclusive discounts and incentives to your fans – You can further promote your products and ultimately grow your fan base at the same time by offering exclusive discounts and incentives that are available to fans of your page only.

To ultimately succeed with using your Facebook fan page for your business, to the best of its abilities, you’ll need to understand who you’re promoting to. You need to understand who your audience is and what it is they really want from your page, which is why engaging with them is essential.

About Samantha Wright

Samantha Wright is the second editor and co-founder of magnet4marketing.net. She was awarded MasterCard Business Woman of the Year in 2007 and now loves to share her knowledge and insights in small business marketing. In her spare time Samantha is also a keen surf photographer, and loves to cook. Samantha currently works for Mole Valley Forage Services as a customer service unit manager. You can follow Samantha on Facebook.

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  1. Maddy says:

    Its great what twitter and facebook can do to your business but every business needs different approach depending upon their requirement. So instead of following everything that people say, just sit back relax and plan a strategy depending upon you brand and needs.
    Maddy recently posted..Indian PC market Report 2011My Profile

  2. Priya says:

    Really nice article, enjoyed reading it. NetworkedBlogs is great place to promote your blog and attract target fans to your FB page. It’s very important that your fan page update constantly.
    Priya recently posted..Goa Holiday PackagesMy Profile

  3. I agree with Maddy, if everyone starts doing the same thing on Facebook more and more people will catch on. It’s all about being original and creating great content in any platform. All the magic bullets aren’t going to help, unless you’re engaging and offering great stuff to your fans.

  4. This is some great stuff. I’ve liked your Facebook page!

  5. ferdian says:

    Hi Sam

    I think this is among the most significant information for me, and I’m glad to be reading your article. But I should remark on few general things, the website style is wonderful, the articles are also really great : D. Good job, cheers
    ferdian recently posted..FINRA Updates Financial Services Social Media GuidelinesMy Profile

  6. I was doing my website improvement & i came across this, I can not believe that someone could explain all these in such a simple & descriptive manner. i would definitely going to try this up in my website. Thanks dude

  7. I have done all the things as you suggested in your post but have no idea how to add widget in my website.
    All of your ideas are great and i am getting more visits than before to my page.
    Thanks but please post something for how to ad widget.

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