We can all name those famous brands we see everywhere like Apple, Nike, Sony but why and how? Branding; simple as or not, as the case might be. When you think of one of the famous brands in your mind, instantly you think of the logo, why is this? Ah yes of course it is branding….
So why is branding important? Well you have answered this yourself when reading the above paragraphs, it is there to create your unique image, create a need and a desire for your products or services. Branding is a way to bring together your mission, your selling points, your quality image and trust and familiarity.
I would suggest the most powerful part of branding is the logo, get this right and your brand image will follow, ensure your website, stationary, signage, promotional literature and offices are all following the continuity of your image and branding colours.
These help your customer base associate, and understand that it is all the same company and also repetitiveness will help them remember, so your business or service will stand out in their mind in the future.
Following your logo you need to write your brand message/tag line, these needs to be sharp and concise message that helps your customer base establish an opinion about your company, and one that also helps them understand what your company is about.
You then need to ensure that you always use your branding image and message, and that all areas of the business follow this even down to telephone scripts, promotional literature, terms and conditions etc.
And finally stick with it, do not swap and change your brand image every six months, or you will not see the benefit branding has to offer, be true to it and only when it is really outdated should you completely change (never adapt your logo).
Photo by Tonylanciabeta