10 Deadly Mistakes To Avoid In Online Marketing

Online marketing is an essential part of building a reputable and successful online business. Marketing helps us to understand our customers needs and allows us to develop a unique relationship with them through trial and error, to find the very best profitable avenues and of course to create a happy medium for both consumers and business growers.

Along the way we naturally run into obstacles, some of which are very obvious ones, but needless to say they need to be mentioned, and so today I’d like to share with you 10 deadly mistakes to avoid when doing online marketing. Once again if you’re a complete newbie to marketing your business online, the following Don’ts should serve you great purpose.

FDT - End of the Clouds Edition

  • Don’t Assume You Know It All – Learn all there is to know; there is much to learn about marketing your business online, from the very first day to the last.
  • Don’t Use More Methods Than You Can Handle – Avoid using more marketing tactics and methods than you can actually keep up with. Be selective, test which one’s works best for you and stick with them.
  • Don’t Neglect Email – Email marketing is probably the second most important method of online marketing there is. The first would be of course is to maintain a high level of customer service.
  • Don’t Put All Your Eggs In One Basket – This is a famous saying which we all know, in here it means don’t invest all your time, money and effort on one single marketing strategy, even worst still if that strategy isn’t the best of strategies.
  • Don’t Assume Having Good Content Is EnoughContent is king and all that yes we know, but it isn’t enough. Writing fantastic content for a blog that no one knows exists is as affective as promoting a blank page.
  • Don’t Become Unreachable – Nobody enjoys talking to a useless answer phone or pre-recorded telephone customer service line (I hate that). Ensure you’re reachable at all times whether it’s by telephone or email.
  • Don’t Ignore Your Competitors – Keep your customers close; but keep your competitors even closer.
  • Don’t Think That Once Your Site Is up & Running You Don’t Need to Update it – This is something I hear every other day from new website owners, oh once it’s up and running I don’t need to do anything else right? Wrong! – Keep your site updated with info, news and developments, post any special offers, interact with your clients online with a blog, the list is endless…
  • Don’t Leave Social Media Behind – Social networking sites are rising out of the ground faster than anyone of us can keep up. It’s not just part of today’s online marketing brick and mortar, its part of our everyday lives also. Users are potential consumers so ensure you’re on the bandwagon.
  • Don’t Assume Everything You Do Has To Be Online – This is a common mistake which happens quite a lot, the people that use the internet are living and breathing individuals, unless they’re a spam bot of course! Ensure that you have business cards, hold seminars, talks, do press release advertising and anything else offline that can promote you further online.

Keep all these essential points in mind (at best avoid them) and you’ll be making huge progress and ensuring that your marketing efforts are being put to great use.

Want or feel the need to add to the list? Feel free to add them in the comments section below.

Photo by T&J Photography

  • http://www.usainternetmarketing.com/link-building.php Welles

    Fabrizio , yes i agree that maintaining a high level of customer services is the key to success in every business especially when it come to internet marketing. one has to always interactive with the customers using social media like twitter, facebook and linkedin. thanks for this informative post

    • http://www.magnet4marketing.net Fabrizio Van Marciano

      Thanks for stopping by Welles, glad you appreciate the tips. For me LinkedIn has become more and more necessary in social media marketing.

  • http://aml-assassin.com Ron

    Can’t agree with you more. Internet marketing isn’t that easy at all, promoting your site through social media is already a handful, plus creating a good article which I find very stressful specially if ezines don’t find it to be 100% unique and also offline marketing seminars, press-release and talks are just so time taking. So basically you really need to manage your time and have a lot of patience and effort to be successful in online marketing. So good luck to you guys, just keep on pushing.

    • http://www.magnet4marketing.net Fabrizio Van Marciano

      Great comment Ron, thanks for your encouragement to the readers.

    • Arman

      Adding some tips ;)
      Social Medial Engagement is must(But keep in mind,Dont act like Robot act like natural Human )
      Sometimes Soicial Bookmarking(One Way Back link ) is ignored by some Internet Marketer.But it has a Good effect for Online Marketing.

  • http://www.intellectsoft.net/ Roy

    nice tips. i especially agree that you have to keep an eye on what your competitors are doing as you can learn from their mistakes and gain some additional experience just watching. thanx for a useful post once again.

    • http://www.magnet4marketing.net Fabrizio Van Marciano

      You’re most welcome Roy, I agree, many marketers, small businesses in particular forge about their competition which is why I always believe and always teach the importance of keeping tabs on everything the opposite side is doing.

  • http://www.bloggeraddi.com Blogger Addi

    Don’t set your expectations so high that you set yourself up for failure.

  • Carol

    Online marketing is a popular way of people selling and buying items or services. The thing most bloggers mostly forget is that they do not know everything. You can never know everything in the world so it is good to also see what others have and embrace their ideas.