Ok, is article marketing really dead? Google seems to think so otherwise, and I’m hearing more and more talks about how article marketing is becoming less and less important. However many online marketers even today beg to differ on the subject. Truth be told, guest posting has much greater value than article marketing, it’s a generic known fact that in terms of getting instant targeted traffic and readership and search engine juice guest blogging wins hands down.
If you’ve just started out in blogging or even marketing your site and you are trying to build traffic, get links and gain better search engine optimization, then guest blogging is what you really need to get involved in doing. I agree it’s something you can’t afford to leave til last.
I don’t believe that article marketing should be written off entirely just yet, it does have some value left, in fact I still get a lot of traffic to some of my sites from article sites that I’ve used in the past, and I think Fabrizio briefly touched on this subject in a recent post, SEO Tips for Effective Marketing.
The fact that article marketing has been slated so much over the years and more recently, is because of the sheer number of article spinning, syndication and other content generating software’s people were using, leading to trashy duplicate content being spread across the web, sometimes ranking much higher than your very own original content, giving you no value or justice whatsoever, as we all know.
Article marketing KO’d in final round…
In the very beginning before blogging really took off and people weren’t using blogging software’s so much, article marketing was the much talked about subject. If you wanted to get traffic to your site and get backlinks and all that, article marketing was what you did to get that. But of course now and over the course of time, and with Google making so many needy changes with the way its algorithms rank content on the web, many online marketers believe that article marketing is already dead.
So why is guest blogging so important to your online marketing efforts?
I’ve posted on several top blogs myself, with much better traffic and a bigger, wider audience than my own blog has, which is why guest blogging is so essential to me and you.
Advantages of Guest Blogging
- Instant targeted traffic
- Increased readership
- Search engine juice
- Backlink quality
- Engaging (blog and social network sites)
- Gain authority in your niche
People surfing the web, webmasters and bloggers in particular don’t waste their time reading article sites as much as they use to, they much prefer to read fresh, more topic focused content from a blog, content that is going to be of benefit them greatly and in which they can act and engage upon, which is how and why guest blogging can provide immediate traffic to your website.
The quality of the readership gained is also a huge bonus factor, one that you won’t ever get from by submitting or reading articles from article sites.
What are your thoughts exactly? please do share with us. Do you still take part in article marketing, or is it all about guest posting for you, let us know what’s on your mind.
Photo by Evil Erin