13 Quick & Effective Small Business Marketing Tips for Start Ups

Running your own business is the ultimate reward in any career in my mind. You get a sense of self achievement that no other job can give you. If you’ve just started off on the long and rocky road to running your own business, then you will appreciate the 13 effective small business marketing tips for start ups I’ve outlined below.

Small Business Marketing Tip #1 – Build a customer base

First thing to do is to build a customer base, and I’ve found the best way to do this is to either build a list of email or telephone contacts. You can use a list to promote new products, services or to simply send out newsletters and bulletins regarding your business in the future.

small business marketing tips

Small Business Marketing Tip #2 – Use a friendly and professional automated answer phone service

If you use a mobile phone for your business, get on it a record your own automated greeting answer phone message. Let potential clients be made aware that you have acknowledged their communication with you, and that you will get back in touch with them as soon as you become available.

Small Business Marketing Tip #3 – Build a website

No business in this day and age can survive without one, building a website doens’t have to be a challenge, there are many online site building tools available on the web to help you.

Small Business Marketing Tip #4 – Send out a press release

Get in touch with your local newspaper and see if you can get a mention about your local business services.

Small Business Marketing Tip #5 – Get customized invoices

If your business entails sending out invoices, one of the best ways to get your name about is to use customized invoices. A cheaper way would be to get a rubber stamp made up to stamp invoices with your business credentials before sending them out.

Small Business Marketing Tip #6 – Get business cards

Get onto VistaPrint and get some premium business cards printed.

Small Business Marketing Tip #7 – Raise funds for charity

This is a great way to promote your business. Consider raising funds for a local charity. Often you can generate lots of public interest and free local radio and press advertising by doing so.

Small Business Marketing Tip #8 – Cross promote your products and services

If you offer a wide range of products and services consider cross promoting them, hold limited time offers and promotions.

Small Business Marketing Tip #9 – Advertise on local radio

Contact your local radio station if possible, to see how much advertising would cost.

Small Business Marketing Tip #10 – Add your business to local directories

Local business directories including online business directories are affective for promoting and advertising your business locally. Many online directories even offer a free listing service which can save you money on advertising.

Small Business Marketing Tip #11 – Maintain a good level of customer service

Essentially the most important aspect of marketing and promoting your business, and that is to offer a flawless customer service experience for your clients.

Small Business Marketing Tip #12 – Ask for feedback

Feedback and testimonials can help attract more clients to use your business services based on others experiences with your company. Ensure that you kindly ask your recent customers to leave feedback where ever appropriate, i.e. your website or blog.

Small Business Marketing Tip #13 – Organise and hold a talk or seminar

Finally, you should also consider holding a talk or a seminar to discuss about the features and benefits of using your products or services. If your business provides a service that is essential to consumers in your locality, this can be a great way for you to get to know more about you customer base as well as demonstrate your expertise in your field.

Photo by Yoshimai

  • http://savvybizbuilder.com/ Business Mind

    A complete guideline for people who want to take venture in starting their own small business. Small business owner should promote their business online and make sure they have the right information to build a necessary marketing campaign for their small business.

  • http://www.host.co.in/ Ajay

    I would like to highlight the ‘Tip #11 – Maintain a good level of customer service’ as this would cover half of your marketing efforts by your existing customers.

    • http://www.magnet4marketing.net Fabrizio Van Marciano

      You’re absolutely right, customer service is essential to all businesses looking to build both a strong and loyal customer base and of course a good reputation.

  • http://www.harshitsinghal.com Harshit Singhal

    Absolutely loved reading the tips man. Unlike other bloggers who tend to add only a few points in their articles, you’ve taken the trouble of providing the readers with some solid information.

    • http://www.magnet4marketing.net Fabrizio Van Marciano

      Thanks Harshit, glad you found the tips useful and insightful.

  • Bryan

    I love the points you stressed here. For practicality, tip number 11 is the most important.Because we need customer in businesss.

  • http://www.1000moneymakingideas.com Sid

    Your tips really made sense. Tips can , you’ve taken the trouble of providing the readers with some solid information. And you don’t just give 2 or 3 but 13 tips which are are really useful and practical for those who just started their business offline and online.

  • http://IgniteSpot.com Eddy Hood

    Fabrizio – thanks for the post. Which tip would you say has helped you the most?

    I recently did a blog post about a musician called bernhoft. He really stands out from most musicians and as I’ve watched him perform, I found that I was also learning a lot about small business marketing.

    I would like to add to the list that “being your self, being rare, and being valuable” are vital to a small business succeeding. My post is at http://ignitespot.com/?p=50&option=com_wordpress&Itemid=757 if anyone would find it helpful. At the very least, you’ll get exposed to a great musician!

    Thanks again for the post. I’m off to subscribe to your blog and to see if I can find you on twitter.