Tips for Writing your Launch Post When Starting a New Blog Project

This week saw the launch of our second blog project, We plan to start a new blog project every 12 months or so, and hope to have a total of 5 blogs in our network by 2015; quite a challenge I know, but I personally love challenges.

If you haven’t already done so, I would of course appreciate it very much if you could head over to and place your well wishes, in the form of a comment in our launch post here – which serves as today’s subject matter, how to write an effective launch post when starting a new blog.

To me a launch post sets the foundation for any new blog venture. It is a unique opportunity to help your readers understand the why’s, what, when, and where’s of your blog project. So when you finally have your blog set up and rolling and live for the entire world to see, you can then sit down and begin to think about what to add to your launch post, your very first blog post on your new blog. Here are some things you might want to consider including.

Launch post

Introduction – The first thing you want to do is to write about whom you are and what it is that you do as a blogger. If it’s your second or third blog venture, mention that this is your latest blog project and that you also run other successful blogs within your network, and mention those blogs.

Why you started a new blog – Secondly, explain in your launch post why you’ve decided to start a new blog project, outlining your passions and plans for the blog.

How will readers benefit from reading your new blog – Outline the reasons to how and why readers are going to benefit from reading your new blog, or even subscribing to your feed; this is particularly important, so that both you and your audience attains a better understanding of the topics you’re going to cover on your blog. This will definitely help you to stay on track and prevent you from veering off ranting about off-topic items that may end up confusing your audience.

Add information on how your readers can connect with you – If you’re already on Twitter, Facebook, YouTube, LinkedIn, Google Plus or any other social sites, give your readers various options in which they can connect with you. Offering a full RSS subscription service is probably the most important right from the word go.

Ask for your readers input with ideas and suggestions – Finish off your launch post by asking for your reader’s feedback, and whether they have any ideas and suggestions for you. Ask for feedback on your blog’s design, usability and functionality also. At this stage I would also be tempted to invite guest writers to come and add value to your blog, you will both benefit long term as your blog becomes more and more popular.

Keep these five tips in mind when writing your launch post for your new blog project and you’ll be off to a grand start before you even know it, best of luck.

Your input…

Let me know what you think about the tips above and whether you have any further suggestions, you can leave them in the comments section below.

Photo by Timitrius

  • Gagan Arora

    all above tips are really nice its helpful for new bloggers he easily understand how to write effective post nice article thanks for sharing

    • Fabrizio Van Marciano

      Thanks for stopping by the blog Gagan, I appreciate you taking the time to comment. The tips are designed for bloggers looking to start a new blog or for newbies altogether in need of some tips to writing their first post.

  • Samantha

    I remember when I wrote my first ever blog post too, great tips Fabrizio, thanks.

  • David Walker

    Hi Fabrizio,

    These are all useful points. I started my blog out of frustration of not succeeding as I felt I should be, so didn’t really address my audience as such. I need to create some pages on the blog now which help address this, such as best of pages, an updated ‘About Me’ page etc.


    • Fabrizio Van Marciano

      Hi David, thanks for dropping by, I think it’s important to address your audience in your ‘about page’ and I recently updated my own so it’s never too late to do this. Creating a ‘best of post’ is a great way to promote niche focused posts.

  • Bonny

    When you start up a blog the first article the first post you publish should be very informative. It should explain to readers about yourself or your blog and many other things that a new reader would want to know.