Article marketing is still very much alive; when it comes to improving your search engine rankings for selective keywords, article marketing when performed correctly, is one of the oldest and most widely used methods of online marketing.
Whilst it is essential to note in any case, you should not perform article marketing with the pure intention of getting backlinks or to improve the SERP’s to your website, but to also provide resource to the end user is of paramount importance.
That being said, today I’d like to share with you 5 essential SEO tips to use for effective article marketing.
1. Relevant & Unique Content
When creating content for article marketing keep in mind the relevancy of your article content to the content of your own website. This is essential if you’re thinking about the SEO aspect of your article marketing.
The other important factor is the uniqueness of your content; remember that want readers will find your content useful, creating unique content means that the search engines will give your website much improved search engine rankings for selective keywords.
I stress again that the relevancy and the uniqueness of your written articles is important. Using PLR or reproduced content published across a handful of article sites is something you should avoid completely. Search engines like Google look for unique content and relevancy, so to get quality backlinks and improved search engine ranking from your article marketing efforts these two elements are essential.
2. Keywords & Phrases
Using short non-competitive and long tailed keywords and phrases are also an essential part of article marketing for SEO purposes. Use one or two relevant keywords and ensure you don’t over-stuff your articles with them. As a personal rule I tend to use a one or two top level keywords or phrases about 7 to 8 times in an article of up to 400 words.
3. Making use of Anchor Tex Links
Search engines like Google give the highest value to anchor links coming into your site, which is why making use of good anchor links both in your body of content (if allowed), and of course in your author box is essential.
4. Linking Content to other Related Articles
If you have other related content you wish to link to such as a post contained in your blog, or an article on the same given article site, then ensure you add at least one link to it. You can do this using anchor text links.
5. The Resource Box
Finally we get to the author or resource box, where in fact most article sites allows you to add a short bio about yourself and one or two links to your website. Again ensure that you use relevant keywords, or phrases to describe your website with some good anchor text links.
Many article marketers use article marketing for the simple benefit of gaining backlinks to their sites. They place less priority on content quality and more emphasis on the uniqueness of the content.
My top tip is to do all this and also ensure that you content is of top quality also, you can benefit from increased traffic from improved search engine rankings and increased traffic from referrals from your articles.