Quick Simple Tips For Writing Better Headline Titles

Today I’d like to share with you some of my top tips for writing better headline titles for your articles, blog posts and email marketing newsletters.

Keep it simple - Firstly, everyone has their own unique ideas and methods on how to create good headline titles.  However one of the most important rules to keep in mind always is to keep your headline titles as simple as possible, but at the same time as compelling as possible.  Not everyone likes reading complicated mumbo-jumbo titles that make little sense, that’s tip number one right there.

Tips for Creating Better Headline Titles

Make it catchy - So the objective of creating good headline titles is to be able to grab the attention of your audience.  I wouldn’t worry yourself too much about SEO for the time being, you really want to be able to entice your readers and get them to click on your article’s headline and start reading your killer opening paragraph.  You want to create curiosity and so the best way to do this is to grab their attention with a catchy title, something that compels them to want to click and start reading, that’s tip number two.

Get inspired - One of the best places to find good examples of eye catching headline titles is by checking out the tabloids (your local or national newspaper).  Press releases often use headlines that create a huge urge for curiosity, simply by using provocative questioning type titles and making deliberate and sometimes harsh statements.

However, not all your headline titles are going to be news-orientated attention grabbing types.  If you’re providing resource and useful information on your blog, then you’d probably want to use a title that suggests your content contains information or a solution to a problem.

Good examples of these would normally be found on ‘How to’ posts.  Let’s take a quick look at a few other examples.

  1. How to save battery life on your iPhone… (Solution type)
  2. Do you want to get more fans to your Facebook page fast? (Questionable type)
  3. Mark Zuckerberg not concerned with Google+ threat! (Headline type)

Are there any other types that you can think of, if so do mention them in the comment section below?

Should I keep it short?

The length of your headline is entirely up to you as I don’t believe for one bit that keeping it short is essentially a must.  I’ve read many compelling headline titles that are in fact quite long.

However, shorter titles are great for getting the point of your article across quickly, and for your audience, they’re a lot easier to read than longer titles are.

In an ideal scenario most webmasters will probably agree that using around six or seven words is ample enough, though if you are going to use longer headline titles, then ensure you make use of sub-headers where possible.

What about Capitalization?

Many article writers, bloggers capitalize pretty much every word in their titles.

There isn’t anything wrong with doing this but as a guide, try and just capitalize the first word or any keywords you want to highlight, as this simplifies the readability of your headline titles for both humans and of course the search engines.

Here are some examples of common capitalization usage.

  1. How to build your own iPhone apps… (Capitalizing first word only)
  2. How To Promote Your Website Offline… (Capitalizing every word)
  3. 16 Ways to get more Twitter Followers using Email Marketing… (Capitalizing essential keywords only)

Should I Use Keywords?

I mentioned earlier forget about SEO when creating good headline / post titles, but you can also opt-in to add your focus keyword(s) in your headers.  Although ‘keyword in titles’ are no longer a major strength factor for ranking for target keywords, I believe it’s still useful to add a keyword or two, for the convenience of your audience more than SEO.

Your thoughts please…

Well I hope that you’ve found these quick tips useful, but as always I’d love to hear your own thoughts and ideas about writing good headline titles.  Please feel free to leave me a comment below.

Image courtesy of Flickr user: Shermeee

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  • David Laigh

    I tend to use capitalization on almost all the words when I’m doing article marketing and email shots, thanks for posting.

    • Fabrizio

      Thanks David, glad you enjoyed the tips, thanks for stopping by the blog today.

  • http://www.creditdonkey.com/tip.html Theresa Torres

    Hello Fabrizio,
    I agree with your tip no. 2, make the title as controversial or attention-grabbing as possible because I notice that I myself tend to click on titles like those. I’m also interested in how to articles and question type posts.
    Some bloggers advice to keep the title as short and comprehensive as possible because search engines tend to shorten long titles and readers may not then get the whole idea.
    Thanks for the tips!

    • Fabrizio Van Marciano

      Hi Theresa thanks for stopping by, glad you found the tips useful. Yes I believe you’re right in stating that search engines shorten titles. I think as long as you use between 60 and 70 characters it should be fine in most cases.

  • http://www.pricewisefavors.com/ Calli | Wedding Favors

    Hi Fabrizio,

    I like the classification you provided. It makes a lot easier to remember your tips for better headline titles. Honestly, the only things I remembered from others’ tips are keeping it short and including a keyword on it.

    • Fabrizio Van Marciano

      Hi, thanks for your visit and leaving a comment, I am really happy that you found the headline tips useful. One of the things I try and do a lot in blogging is try not to waffle on and use technical jargon when giving tips, not being a techy myself helps with this :) anyway hope to see you here again soon, thanks again.

  • http://webtechera.com Tejindra singh

    Very good tips for newbie like me.I follow your rules in my blog.

  • http://michelle-childs.com Michelle Childs

    Thanks for this useful post. I’m new to blogging, and trying to get more traffic to my site. Your tips are very helpful.