10 Effective Ecommerce Traffic Building Tips You Need To Know

I believe that eCommerce traffic building is a lot more challenging than building traffic to any other type of website or a blog even…

With an information based website or blog, your aim is to build traffic and encourage that traffic to engage and interact with you and other readers, whilst in an eCommerce environment, your aim is to get traffic to your website and then to convert that traffic into paying customers. I guess some blog’s that are designed to make money from affiliate links and ads etc, have the same focus in a sense.

Ecommerce traffic building

So the big question is how do you effectively build traffic to your eCommerce website that will convert? Let’s take a look at 10 ways to do this.

Ecommerce Traffic Building Tip 1: Good Website Design

The design of your eCommerce website needs to be of top quality. This means creating an eye catching homepage displaying a wide range of your products and promotions well, whilst offering your site visitors easy navigation, fast page loading times and generally making their browsing and shopping experience on your site as great as possible.

Ecommerce Traffic Building Tip 2: SEO

Affective search engine optimization (SEO) also play a large roll in your eCommerce traffic building marketing plan, especially with the new Google updates of recent times. This means creating a well contained front page with lot’s of on-page SEO applied to it. Ecommerce sites have been affected greatly by Google’s Panda updates, so it’s time to take a look at each of your individual product pages and ensure that your are paying attention to the little SEO details, and have not used duplicate product description (duplicate content) in them.

Ecommerce Traffic Building Tip 3: Submit To Online Directories

Submit your eCommerce website to online business and shopping directories, very useful. There are a few great ones that come to mind such as the Good Net Guide and the Good Shop Guide.

Ecommerce Traffic Building Tip 4: Build natural looking SEO Quality Backlinks

Forget participating in link exchange programs and sites that offer to sell you a thousand backlinks for 20 bucks… instead build natural looking high quality backlinks to your ecommerce site. Commenting on niche related blogs and guest posting has never been more important, so get on the case.

Ecommerce Traffic Building Tip 5: Add A Blog

Adding a blog to your eCommerce website is very beneficial for several reasons; the main reason is that it encourages your visitors to engage on your site… However…

A blog added to your eCommerce website has other good values, such as the ability to add fresh content frequently, announce news about your website or your products, promotions etc, build quality links to your site and generally gives more SEO value to your eCommerce site.

Ecommerce Traffic Building Tip 6: Add Social Bookmarking Tools To Your Product Pages

Use social bookmarking tools such as the Facebook Share or Like button, Tweet and ReTweet buttons, StumbleUpon, Digg buttons, Google +1 and Pinterest buttons to your product pages.

This is very effective and can encourage your visitors to share products and services on your site with their friends on social networking sites.

Ecommerce Traffic Building Tip 7: Use Social Media

Create business pages on Facebook and Google Plus, and get on LinkedIn. Then build lots of targeted followers by promoting your pages in your products pages of your eCommerce site. Like a blog, you can interact and engage with your followers and post links to articles and your latest products.

Ecommerce Traffic Building Tip 8: Participate In Good eCommerce Practices

This means always carry out ethical business practices. Build trust and loyalty online with your consumer market and they will recognize your brand as being a reputable one at that.

Ecommerce Traffic Building Tip 9: Build An Email List

Join an email marketing service provider and place an opt-in form on your eCommerce website’s homepage. You can also give new customers the option to opt in to your month newsletter. Building a list is not just essential to any business, but it is also a great way to instantly get traffic to your products and services.

Ecommerce Traffic Building Tip 10: Advertise

Finally use social media, search engine and press release advertising opportunities to give your eCommerce site some extra exposure and drive those consumers to your products…

Well that’s my top 10 tips for today folks, I hope you can take something away from this post and start getting more traffic converting into sales to your eCommerce site, good luck.

About Fabrizio Van Marciano

Fabrizio Van Marciano is the founder and editor of Magnet4Marketing Blogging and Online Business Tips. You can learn more about him here and follow him on -
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Comments

  1. Hey Fabrizo, I agree sith you. Build quality content and also contextual backlink will make the traffic really come. but for submit to online directories, I wont do it, if I think submit website to not important directories will wasting time because they also will ask for reciprocal link and it’s not good for our website. I will choose high quality directory link Yahoo directoriy or DMOZ to submit my website. but thanks for sharing. Regards Ery

    • Fabrizio Van Marciano says:

      Hi Ery, thanks for stopping by the blog. Yes I would also emphasise that submitting to premium directories are more affective than free ones, also submitting to shopping directories too.

  2. Samantha Wright says:

    Great post Fabrizio, I think participating in good ecommerce practices is very important as it helps build trust and encourage repeat sales.

    • Fabrizio Van Marciano says:

      Thanks Sam, yes it does, from personal experience building a good feedback rapore does contribute greatly to increasing repeat business.

  3. Hi Fabrizio,

    This is a pretty jam-packed list, and definitely one to take notes on. =) Not only are there tons of articles out there on each one of the items on this list to learn exactly how to implement them, but each one is a pretty heavy-hitter in and of itself. Pulling them all together would be pretty amazing, I think.

    Delena

    • Fabrizio Van Marciano says:

      Hi Delena, yes you’re right there are certainly some challenges when implementing some of these methods. I’ve used many of them however over the course of building my online art business. It’s certainly not something that can be achieved over night but focusing on each one stage by stage will increase the chances of being successful in building traffic to your ecommerce site.

  4. Nice list, The face book profile page is a great idea.

  5. These are also almost common tips that most people know. Do you have anything that new ?

  6. Firstly,I am fully agree with you as there is a huge difference between SEO of a static website and e commerce website.Many people do lot of search to find this kind of tips for e commerce website.To add static pages and to optimize products pages are some essential way to do SEO for e commerce websites. Anyways,I am thankful to you to share a very helpful as well as interesting article with us.

  7. That sounds great about your post.The strategies you specified are an effective way to establish online reputation of the business ,yielding high sales leads.Thanks for letting me in knowing more that added to my knowledge.

    Thanks, Jenny

  8. I agree with all ten points. Social media has been a successful way for me to build brand recognition rather quickly. You can post all new blog posts or promotions to this receptive audience. This then translates into qualified traffic to your Ecommerce website and/or blog.

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