Blogging isn’t just a solo effort; as your blog matures and becomes more and more popular, and depending on your niche or topic, you will begin to receive growing interest from other bloggers wanting to contribute to writing content for your blog.
There are a number of effective ways in which you can attract guest writers to your blog which we’ll take a look at in a short while. But firstly let’s take a brief look at some of the reasons why you would want to consider inviting other bloggers to come and write on your blog.
The Chance to Offer your Readers a Wider Variety of Valuable & Resourceful & Information
Granted that you are not going to know everything there is to know about your niche or industry, and so having guest writers contribute to your blog’s content can prove to be both beneficial to your readers and your blog’s credibility.
More Time on your Hands
Having guest writers contributing to producing quality content for your blog can provide you with much needed ‘free-time’ to concentrate on other areas of your blog.
For example perhaps you’d like to focus on a specific topic or subject for a while, or perhaps you might want to focus on the development of your blog; so whilst your contributors produce the content your blog needs, you can use the free time to focus on those other specific areas.
Steady Growth of your Blog
We all know that producing quality content on a regular basis can be a time consuming and challenging task, so having several other contributors to assist you with this process is a great advantage in any case.
So these are just a few of the advantages and highlights of many reasons as to why you’d want to attract guest writers to your own blog. There are a few others including; the more top level authors you have, the more authority your blog will grow to retain.
Now let’s take a look at a couple of effective ways in which you can implement to attract guest writers to signup to your rewarding guest writing opportunities on your blog.
Create a ‘Write for Us’ page
One of the first things you need to do is to create a landing page on your blog; the landing page will provide information and offer the unique opportunity to become a guest writer for your blog.
To attract potential writers for your blog, your marketing pitch needs to include several reasons as to why you’re looking for contributors, whilst also outlining the advantages of becoming a guest writer for your blog.
To further entice interest you should also consider publishing your blog’s recent monthly traffic stats, Google Page Rank, Alexa traffic rank, number of Yahoo backlinks and number of social media and RSS subscribers to add to your ‘write for us’ page.
Also consider writing about the types of readers your blog mostly attracts, i.e. industry, niche, specific topics; and the sort of contributors you are searching for to appear on your blog.
Use WP Pigi Pay Per Write Plugin
The WP Pigi Pay Per Write plugin is an awesome must-use plugin and can be used to help attract serious writers to your blog. It works by simply by giving guest writers the unique opportunity to earn royalty rewards from the content they post onto your blog.
This also encourages existing contributors to write and post frequently whilst building credibility and increasing their potential to earn 100% revenue from their posts.
Use WP Author Advertiser WordPress Plugin
The WP Author Advertiser plugin is another fantastic and popular revenue sharing plugin to use to attract guest writers to your blog. It is somewhat a little more complicated to install and configure, but nevertheless still a great plugin.
Provide Do-Follow Backlinks in Author Box
Whilst writing your list of the advantages of becoming a guest writer on your blog; explain also that your blog is a do-follow, and one which will provide your guest writers with at least two do-follow backlinks to their own blog or website, placed in the contributor author box.
Submit your blog to Blog Directories & RSS Directories
Once you’ve produced, SEO’d and published your ‘write for us’ page, it’s time to start promoting it and we’ll start by submitting it to the blog and RSS directories.
Use Social Media & Social Bookmarking
Promote your ‘write for us’ page further by social bookmarking it on Twitter, Digg and StumbleUpon. Also share it on Facebook and Tweet frequently.
Finally to attract even further interest you may want to consider running a small ad campaign using Facebook, Google AdWords or buying some advertising space through BuySellAds.
Well I hope this helps you to recognize the potential in brief from getting guest writers and contributors to your blog. As always if you have any further tips and suggestions, we welcome them in the comments section below.