How To Effectively Build An Email List Using Social Media

Thinking positively of course, it would seem that businesses of all shapes and sizes are realizing the potential of social media, and therefore jumping on the bandwagon in an attempt not to be the one left out in the rain so to speak.

Whilst social media has many implications and methods in which you can use to exploit your business online, one of the thing things I’d like to share with you in this post is list building, and effectively how to use social media to build your email marketing list.

In previous posts we covered as many list building tips methods as we could give you, here we’ll take a look at 3 main social platforms in which we’ll use to build our list; Facebook, Twitter and off course YouTube.


I’ll start off with Facebook; so how can Facebook be used to build an email list? The first approach is of course to create a Facebook page; the page can then be used to market and promote all areas of your business including making use of the Facebook Static FBML application.

This application can effectively be used to create a landing page in which you can use to collect email data. The image below show’s our blog’s Facebook landing page in action with a formal welcome, a too-good-to-miss free eBook opportunity and an email opt-in form.

Build an Email List using Social Media

You can also provide a link to your email opt-in, in your company overview and description of your Facebook page.

The notes section on Facebook pages is also a great tool to use to promote an eBook and direct subscribers to your email opt-in form.


Twitter can be a little more complicated to use to gather email data than Facebook; however it can still be done. Firstly you should consider adding and using the URL of your email opt-in page as your website in your Twitter profile settings.

Of you have an opt-in form on your Facebook landing page, you can use your Facebook page URL like I have.

Secondly, ensure to you use the Twitter social bookmarking tools, such as the Tweet and Re-Tweet button to allow others to share your opt-in page information.


YouTube is extremely effective when it comes to promoting stuff on the web. There are several ways in which you can utilize YouTube to build an email list, let’s take a look at some of them.

Create a Viral Video!

So as mentioned, YouTube is a great way to promote your products and services on the web, and in doing so you can also use this kind of promotional marketing to build an email list.

Let’s take your eBook for example. If you’re using an eBook to help you build your email list then consider creating a short promotional video and uploading it to YouTube, add a description and a link to your opt-in page and get ready to go viral.

To make your video viral, you should consider using other social media tools such as Twitter, Facebook, StumbleUpon and Digg. Another great tip is to write a short and informative blog post about your promotional video, and even embed your video into the post itself.

You can also use the About Me page in your YouTube channel to briefly talk about your eBook and then add a link to your opt-in page.

So there you go, a few simple and effective steps using social media to help build your email list.

How are you building your email list? And if you use social media, how are you using it to your best ability to build your list? I’d love to hear your ideas and suggestions below as always.

  • Delena Silverfox

    For now, just because they are the largest social media venues out there and so basic, I’m sticking with Facebook and Twitter for all my interactions. It works pretty well. I joined Triberr and for a bit more exposure when I post to my blog, and that works fantastically. Especially Triberr.

    Other than that, there’s not a whole lot that I do. I use StumbleUpon occasionally, but I’m not really as into that one (yet!) as FB and Twitter. One thing at a time, I suppose!


    • Fabrizio Van Marciano

      Hi Delena, thanks for your comment. Facebook & Twitter are the catch of current times for social media interventions, I’ve not tried Triberr or Twibe for that matter but will certainly take a look at them. I am currently using Digg and Stumble though being generally bookmarking sites they don’t have the sort of usability as Facebook, Twitter or indeed YouTube.

      • Dino Dogan

        Hey Fabrizio, cool blog, lemme know if I can hook you up with a Triberr invite.

        • Fabrizio Van Marciano

          Hey Dino, thanks for the comment. I’m currently not on Triberr but it’s definitely on my list of things to do in April.

  • Samantha Wright

    Hey, I’ve had a look at Triberr, I don’t think its something you can easily signup to I think you need to be invited to join :)