March 10, 2011

Essential SEO Guide for small Business Websites! (Part 1)

Yesterday I shared with you a short story about how a very good friend of mine who had some serious SEO problems with his small plumbing business website, in short his SEO sucked! so in this post I’m going to share with you some effective tips on improving your websites SEO.

If you’re designing your own website perhaps through Moonfruit or a similar online site builder or WordPress even, SEO is done in pretty much the same way. Any platform that allows you to easily create a website will have some form of tools to allow you to optimise your own settings for search engine optimisation.

Ok let’s begin… Seb, I hope you’re reading this.

SEO for your Business Website!


When creating content for your website i.e. your homepage, your primary objective is to sell your business to your visitors by explaining briefly the kinds of services you offer, what skills and experience you have and what makes you so different from any other services in your area.

The content of your home page should be brief I’ll say again. Keep it within two to three long paragraphs as having an about me page is where most of your content marketing and selling of your business is done.


Once you have written your home page content you then need to look at some of the keywords that best describes your business products or services, so you can ensure that these keywords are present in the content you’ve composed. A keyword is one single word that best describes your business.

Applying SEO Settings

This process is important as it tells the search engines what your home page or your business website is all about.

Meta Title

The <Meta Title> is essentially the title of your business with the addition of one or two keywords. Here’s an example: Uncle Sam Plumber – Plumbing Services, East London

Meta Keywords

In the <Meta Keywords> section you’re likely to place between 4 and 5 primary keywords that best describes your business. Here’s an example, again if you’re a plumber then you’d select something along the lines of: plumber, plumbing services, boiler services, heating engineer… if your business covers a certain geographical area you can be more specific with your keywords or key-phrase for example: East London plumber, plumbing services, east London etc, which you’ll notice is also present in the <Meta Title>.

Meta Description

Ok in this section known as <Meta Description> you can briefly describe what your website or homepage is all about. Keep it short and relevant as most search engines have an imposed limit of around 160 characters, not words. Ensure to use two or perhaps three keywords in your Meta Description.

Basically this is website SEO in a nutshell. The process is repeated for each and every page you create within your business website.

If you’re creating an about me page which I strongly recommend that you do, you can offer a more detailed description of your business services or products. The about me page is a unique opportunity for you to do some real content marketing and ensure that your SEO settings for the page is structured around the content of your page i.e. Meta Keywords and description.

About Fabrizio Van Marciano

Fabrizio Van Marciano is a successful artist and blogger working from his home in North Cornwall, UK. His insight into online business marketing, web design and self-promotion has lead him to become one of the UK's biggest selling modern contemporary artists with over 3,000 original canvas paintings sold worldwide. Fabrizio now shares his tips, advice and tutorials on all aspects of internet business marketing, blogging tips, WordPress, internet tech reviews and much more. You can follow Fabrizio on Twitter & Facebook.


  1. Dave says:

    Top article man you’ve outlined some basic information in real simple terms. Many small businesses struggle with seo I think because of the brain wash trash seo companies try and confuse them with. Keep up the great work.

  2. Raheem Ashwad says:

    Yes very good post on seo thanks for adding. How to add this to my website?

  3. Great SEO tutorial Fabzy well written, I look forward to part 2.
    Samantha Wright recently posted..Simple Ham &amp Cheese Omelette with Home Made ChipsMy ComLuv Profile

  4. Some great SEO tips dude…It is really essential that Small Business take proper care of their seo. Also, About Us/Me is one of the most important page in a website, that should be taken proper care of
    Shiva @ Webmaster Tips recently posted..Blog Giveaways- a Do or a Don’tMy ComLuv Profile

    • Fabrizio Van Marciano says:

      Yes I agree, there a at least a good dozen small businesses I know of that don’t get involved with SEO with their websites which is quite surprising. Not even the basics of basic SEO were familiar to some of them so I wrote this post to try and summarise the basic essential for them to understand better.

  5. Wil says:

    Nice little guide, however, maybe a little more emphasis on the meta keywords and description.

    Meta tags and description are not as important now as they used to be around 5 years ago.

    They are of course important enough not to mess up and are used as a general categorizing of content.

    Another good SEO for Small Business article is


    • Fabrizio Van Marciano says:

      Thanks for your input Wil, yes I sould emphasise that keywords and page title are essentially the most important part of identifying and implementing your business niche to the web


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