Whether you’re the latest internet marketer on the block trying to promote products of your own or not, or whether you’re running a well established online based ecommerce business, generating sales to grow your business in this current economic climate can prove to be a bit of an uphill challenge at times.
Regardless of this, in today’s post we’re going to take a look at some crucial product marketing tips to help promote and boost your online sales of your products and or services.
So let’s begin…
Free Delivery, Insurance & Delivery Tracking
First of all everybody loves free delivery when purchasing online, it is understood that not all businesses can cater for this option however if you can offer some form of free delivery strategy then this can certainly encourage more sales to your business.
If your online business primarily sells physical goods that need to be shipped out to customers, then consider including a fully insured service with tracking facility… and yes for free before you ask.
Money Back Guarantee
This alone can boost your sales immensely. Offering a money back guarantee offers your consumers complete peace of mind and every reason to purchase from your business, since they have nothing to loose if they decide that the product or service isn’t what they expected it to be.
Free Gifts / Incentives / Giveaways
Everybody loves free incentives and gifts and this can often compliment and encourages sales of higher priced products. You’d be amazed by how happy some consumers become when they learn that they can receive a free pair of gloves when they purchase a new wheelbarrow online… I think you catch my drift.
Offer more than One Payment / Online Payment Method
Shoppers, namely new online shoppers are wary of passing sensitive information over the internet, so if possible ensure that you offer more than one type of payment method such as personal cheque, bank transfers etc. As well as this offer more than one method of online payment such as PayPal and Google Checkout.
PayPal is known and trusted worldwide as you will know, used by millions of consumers and businesses, so if your online business does not currently use PayPal consider checking it out.
Insurance & Warranties
One of the best ways to install trust and peace of mind in your consumers, thus encouraging sales is by offering a warranty or some kind of insurance on your products or services.
Fast turn-around Service
When an order comes in don’t hesitate to waste a second moment, get it processed efficiently and get it sent out to your customer as soon as possible. For the first two years of running my online art business this is all I did and have built a reputation second to none for it.
Discounts…
Another wonderful selling bait consumer’s love biting on is discounts on purchases, and there is an endless list of promotional ideas that you can offer utilising discounts on your products and services.
What ever you implement in your product marketing for 2011, just remember not to overkill with too many tactics. If you’ve been running your business for a few years now you should know the pattern in which your sales begin to take a dip within your chosen industry, and that’s the time to be implementing your product marketing and sales tactics.
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About Fabrizio Van Marciano
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