January 14, 2011

4 Simple Product Marketing Tips!


Are you thinking of launching a new product or service? Do you already have a product that you wish to start promoting?

This is what makes working for yourself exciting indeed. Before you begin to think about just slapping a few images of your new product on your website, and hoping for the best, check out these 4 really simple product marketing tips.

Photos

Photo’s can tell a story and how well it can do this depends on the quality of your images. So ensure you create some jaw dropping images of your new product.

Content Marketing

This is your unique opportunity to sell the product the best you can in your own words. This isn’t a opportunity for you to brag about how better your business or products in general is compared to your rivals, I see a lot of websites doing this and it doesn’t work. Be passionate and write about the key features and benefits of using your new product.

Advertising / ROI

When creating an ad for your new product, incorporate the quality photos and the best piece of content marketing that you’ve developed for your product wisely. Choose effective targeted marketing methods that will ensure a greater ROI. Don’t waste time with small text ads.

Be proactive

As you launch your new product and depending on how demanding it becomes; consumers will want to know more and more about what your new product can offer and how it can improve or solve the problems they may already have from not using your product. Be proactive and always be ready to answer questions from them. This will show them that you’re not just another company that has just banged out another run of the mill product in which to hope consumers will stumble and fall over themselves buying.

These four simple tips amongst other many useful ones can get you to a great start in launching any product for your small business, whether its another eBook or a piece of physical product, good luck.

Image credit: Salvatore Vuono / FreeDigitalPhotos.net

About Samantha Wright

Samantha Wright is an exclusive guest writer for Magnet4Marketing. She was awarded 2007 MasterCard Business Woman of the Year and loves to share her insight into the world of online business marketing. Samantha is also a keen surf photographer and on the weekends can be found at her local beach break photographing surfers of all abilities. You can follow Samantha on Facebook.

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