January 13, 2011

5 Tips to Maximising the Success of an Online Sale


It’s that time of the year again when online ecommerce business owners look to start clearing their old stocks and generating some extra revenue as well as creating new space for new stock for the spring and summer.

Whether you’re trying to clear out excess old stock or to simply promote your services through an online sales page, if you want to get the most out of any sale, then there are a few things to bare in mind. Here are some top tips to get you started.

Tip 1 – Keep it short and sweet. Run your sale for no longer than a week tops. This way you can draw in more interest from impulse buyers and avoid buyers thinking that they have all the time in the world to make a purchase from you.

Tip 2 – Make your sale clear from the homepage of your website. There is nothing worst than having a sale that isn’t highlighted affectively. Use colours and bold text that stand out from the rest of your homepage.

Tip 3 – If you want to maximise your ROI, use online social networking sites to promote and advertise your sale. Why not use a special promotional code for extra discount for your Facebook or Twitter fans.

Tip 4 – Make the terms and conditions of your online sale clear and bold to avoid any discrepancies.

Tip 5 – One of the best ways to promote an online sale is through email marketing. Add images of your products or services along with your sale prices and a link to view more.

Above all have fun, be organised and make money from your online sale.

About Samantha Wright

Samantha Wright is an exclusive guest writer for Magnet4Marketing. She was awarded 2007 MasterCard Business Woman of the Year and loves to share her insight into the world of online business marketing. Samantha is also a keen surf photographer and on the weekends can be found at her local beach break photographing surfers of all abilities. You can follow Samantha on Facebook.

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