March 3, 2011

7 Tips for Creating Compelling Web Content!


How do you create compelling content for your website? That really depends on what you want your content to do for you. If you’re writing for a blog then creating content that is written for your reader’s interest and for SEO is essential. If you’re writing to promote an online service or to promote products on your website then you need to focus on some effective content marketing and SEO.

Regardless of what you’re writing for, there are some points that apply to the general scenario of creating compelling content. Here are some productive and important factors to keep in mind when writing.


1. Capture the mind

There is nothing more important than creating immediate impact. Readers want to be drawn and captured into what they’re reading pretty much from the word go. So ensure you get straight to the point and bring the star of the show within the first few lines of your first paragraph.

2. Keep it short and sweet

One of the many things many people don’t enjoy doing is reading long winded articles. The best way to maintain readership interest is to break your content up into short paragraphs consisting of no more than 4 or five lines per paragraph.

3. Use links and resources

Ensure that you add relevant links to resources elsewhere on your website throughout. This can aid greatly in providing further reader interest as well as deep links within your site.

4. Pictures paint a thousand words

Adding images is also an important part of creating compelling web content. This can be images that demonstrate or back up your theories or something totally off subject but somewhat related.

5. Avoid waffling

Waffling is the ultimate content killer and I guarantee you your readers will notice too. Using off topic, going around the houses sentences to fill in the extra few lines to make up your content should be avoided at all times.

6. Be yourself and add some humour

When you’re writing for a blog, be your normal self. Write as you would politely speak and add some humour in content from time to time.

7. Spelling and grammar

It still amazes me greatly how some of the top bloggers and article writers can still bash out content containing endless spelling and grammar errors; and creating content to promote your online business that has spelling mistakes and unreadable grammar is a sign of both laziness and incompetence.

Check everything before publishing; get someone else to read your content. I often find that if I leave something that I’ve written to mature for a few hours I can always come back and take a look at it later, and change what I need to change. A fresh mind goes a long way. Avoid posting content with poor spelling and grammar just for the sake of getting it done.

About Fabrizio Van Marciano

Fabrizio Van Marciano is a successful artist and blogger working from his home in North Cornwall, UK. His insight into online business marketing, web design and self-promotion has lead him to become one of the UK's biggest selling modern contemporary artists with over 3,000 original canvas paintings sold worldwide. Fabrizio now shares his tips, advice and tutorials on all aspects of internet business marketing, blogging tips, WordPress, internet tech reviews and much more. You can follow Fabrizio on Twitter & Facebook.

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