February 23, 2011

9 Ways to Install Trust in Your Consumers!

Using all the conventional marketing tools and methods under the sun to help drive consumers to your website is all well and said, and you can only do the best you can with your SEO, email marketing, online promotions, PPC advertising, social media marketing and what have you, but what about putting trust in your customers to entice them in buying from you? What does your website have that makes someone want to purchase asides from flashy pictures and compelling content?

Here are 9 suggestions to implement in getting more trust out of your consumers to get you started.

Create a full FAQ’s Page

If your website doesn’t have a frequently asked questions page then get on the case, having an FAQ page not only places confidence in your potential consumers but it can also help answer questions related to your products or services saving them a great deal of time having to contact you or your customer service team.

Create a TOS Page

Create a terms of service page that protects both you and your consumers relating to your business services. This also show’s that the website they’re purchasing from has an extensive knowledge in customer relations, distant selling regulations and providing a professional service.

Create a Privacy Policy

Let your customers know that you take their privacy seriously and under any circumstances will you exploit their trust in you otherwise. Ensure that  there is a prominent link to this page from the home page of your website.

Website Seals

Take part in online programmes offering you to display seals of approvals in providing and upholding online privacy and online shopping security.

Display Customer Feedback

Display a section of your recent customer feedback on the homepage of your website with a link to more feedback. Allow your recent customers to leave you feedback on a testimonials page.

Enquiry Response Time

Aim to provide a fast email and telephone enquiry response time. If you experience busier times throughout the year, ensure that your customers are aware that you have acknowledged their effort to communicate with you by providing an auto response or something similar.

Offer Live Support

I know this is not always appropriate but when available offer live support from your website.

Offer a 100% Money Back Guarantee

All online ecommerce businesses should be offering a 100% money back guarantee. This instantly places trust and confidence in consumers wanting to purchase from you.

Interact More Often

Offer a blog on your ecommerce website and get involved in interacting with your visitors and customers on a semi personal level. This is great for SEO as well as offering instant news, events and answers to your customer base that us related to your websites products or services.

Follow these 9 simple steps and you can be on your way to seeing a great increase in leads and sales and above all installing the utmost trust and confidence in your consumers.

Image credit FloatingLemons / FreeDigitalPhotos.net

About Fabrizio Van Marciano

Fabrizio Van Marciano is a successful artist and blogger working from his home in North Cornwall, UK. His insight into online business marketing, web design and self-promotion has lead him to become one of the UK's biggest selling modern contemporary artists with over 3,000 original canvas paintings sold worldwide. Fabrizio now shares his tips, advice and tutorials on all aspects of internet business marketing, blogging tips, WordPress, internet tech reviews and much more. You can follow Fabrizio on Twitter & Facebook.


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