Statistics show that more than 500 million people actively use Facebook, 50% of these active users log onto Facebook in any given day and the average user has 130 friends. On average people spend over 700 billion minutes on Facebook each month.
With these kinds of statistics it would be difficult to determine why you have chosen not to use Facebook as an online marketing tool for your business. For those of you who have, here are some tantalising marketing tips for you to get more out of your Facebook fan page.
Content is king, famous last words…
How often do you post new topics in your fan page? Probably not enough, one of the best ways to interact with your fans is to supply them with fresh content in which they can read and take part in socially. If you have a blog then why not use something like RSS Graffiti to feed your blog’s content onto your fan page wall.
Write about your Fan page on your blog or website
You can also write a piece of article or blog post about your Facebook fan page in which you can then add a share on Facebook button. Visitors including yourself can then share the page on their own Facebook profile and you can too on a weekly basis for example in an attempt to encourage new readers to join your network.
Using online forums…
If you take part in online chat forums then why not exchange your website address with your Facebook fan page URL as your unique signature. This is a real productive way of getting more fans and people that know you well on forums will interact with you on Facebook more comfortably.
Competitions
There is plenty of hype surrounding competitions and the use of promotions on Facebook, although it isn’t possible to advertise such promotional events on your fan page wall itself (Facebook marketing terms), you can however write a post on your blog about the competition, which will then been fed onto your wall via RSS as mentioned above.
Engagement
Finally some tips on getting your fans to engage and interact with you on Facebook. Have you ever tried asking your fans to suggest their friends to join your page, or generally asking your fans for their opinions or suggestions about certain related products or services? Why not even start a debate or a poll? You could potentially have 10,000 fans but if no one is interacting on your page then what is the point, so give some of these suggestions a try.
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About Fabrizio Van Marciano
