February 8, 2011

A Couple of Reasons why your Blog will Fail!

Blogging isn’t as easy as people may make out it is to be. In face if anything it can really be time consuming. I’ve ruled out mentioning that it’s tedious because if you’ve chosen to blog about something you’re passionate about, as I keep stating; then it shouldn’t be tedious at all really should it.

I think that many people fail with their blogs because they set their sights way too high. They want to run before they can walk, hence start reaping the rewards before putting in the work. Blogging unfortunately is far from easy, and in today’s post I’ll be giving you a handful of reasons why your blog will fail.

1. Following Trends

Many people start blogging with the prospect of making money online and so instead of doing things that are unique to them, i.e. create their own ideas for blog topics, blog layouts, design etc, they instead follow trends. We can all have idol bloggers that we look up to for inspiration, but the key here is to do your own thing. Be unique and don’t follow trends.

2. Blog about a Topic that Someone Else is Blogging About

This is a sure-fire way to get you completely out of blogging. Similar to the point above and something I’ve mentioned before on endless occasions. Blog about something you’re passionate about and have a great deal of knowledge about. Just because John Chow is making a hell of a lot of money from his blog by talking about making money online, it doesn’t mean that you have to do the same. If you blog about something that you’re half hearted about, I tell you now, it won’t last any longer than a few months if that.

3. Use of free WordPress Themes

There is nothing wrong with free WordPress themes, except when you’re seriously thinking about making a real go with your blog but start using crappy free themes. Premium WordPress themes don’t cost the earth, so consider using something like Genesis to make your blog more SEO friendly and to have more creative power with.

4. No Updates

Your writing frequency is one of the most important aspects of keeping your blog in the limelight. Readers subscribe to your RSS because they want to hear more of what you have to say. It’s absolutely no good both to you or your readers if you’re posting posts once or twice a month, you might as well throw in the towel now. You should be able to write a new post at least 3 to 4 times a week.

5. Poor Quality Content

Give your readers what they want to hear, don’t be selfish or blab on about some meaningless off subject topic that no one will find entertaining or resourceful. Another thing to remember is that to try and avoid repeating yourself in your posts.

6. Long Winded Posts

Keep your posts short and to the point, I see many bloggers writing essay long posts and personally I don’t fancy reading those kinds of long winded posts. If you find yourself writing long posts then consider breaking your content up and publishing them in parts.

7. Lack of Marketing Efforts

Finally one of the most important aspects of getting your blog out and noticed is through marketing and promoting. It’s great to be writing great content and what have you, but if there’s no readers coming to see what you have to offer then you’re not going to want to be blogging for too much longer. Create a killer marketing plan and devote at least a few hours each week to marketing your blog. We have lots of great posts on tips and advice on driving traffic to your blog so be sure to check them out.

So there you go a small handful of important points to avoid or improve on for your blogging to survive. If you think there’s a few more other important points I’ve forgot to mention here then why not shout them out in the comments section below.

Image provided by Francesco Marino / FreeDigitalPhotos.net

About Samantha Wright

Samantha Wright is an exclusive guest writer for Magnet4Marketing. She was awarded 2007 MasterCard Business Woman of the Year and loves to share her insight into the world of online business marketing. Samantha is also a keen surf photographer and on the weekends can be found at her local beach break photographing surfers of all abilities. You can follow Samantha on Facebook.


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