February 10, 2011

Drive Traffic to your Online Business, Create an eBook! (Part 2)

In part 1 of this two part post we looked at how to create an eBook using cost effective methods and free tools available on the web. In this article I’ll be sharing with your how you can use your newly created eBook to promote traffic to your blog or website.

Internet marketers will use all the marketing methods known to man to obtain email data inevitably to build up an email marketing list. You will no doubt come across many blogs where the moment you load the homepage, the first thing that pops up to greet you is a box, asking for your name and email address in exchange for valuable information, in this case being an eBook.

So how can you drive traffic to your website with your eBook? Let’s take a look at some strategic marketing methods for this.

Email Marketing

Email marketing remains one of the most effective methods to drive traffic to your website. Whether you’re in an ecommerce business environment or an internet marketing blogger, email contacts are a must.

If you haven’t started on an email marketing list then it’s about time that you did. Check out our category on Email Marketing for tips and advice on all aspects of email marketing.

We’ll begin by adding a signup form on the homepage of your website and your blog. Many marketers will place a picture of their eBook alongside the signup form, after all it is an eBook. I’d recommend actually designing a stylish front page with your company logo etc and printing a copy off. Be creative and place your eBook front page over the top of a regular magazine. With plenty of light and a dramatic backdrop such as a laptop or a coffee mug take a picture with a digital camera, edit this in your photo imaging software and illustrate it alongside your email signup form. A) It looks a lot more professional than the run off the mill digitally created front page you see everywhere else and B) it signifies that you actually give a sh@t about what you’re offering in exchange for an email address. If this sounds lame or too much hassle for you then by all means follow the rest of the pack.

You can also create a custom Facebook landing page with your customised signup form. For information on how to do this check out our post on How to add Vertical Response to your Facebook fan page. The post covers step by step information on creating a Facebook landing page for any occasion.

Blog Posting

Why not write a short post reviewing your eBook. Even better why not ask someone else to review it for you. If you need help with this then why not get in touch via our contact us form and we’d be happy to review your eBook on our blog for a small fee of $19

Article Marketing

Another great way to promote your eBook is through article marketing. Take excerpts from your eBook and post it with suitable links onto article submission sites such as ArticleBase or Ezine Articles. Since none of the material in your eBook is going to be published online anyway, you won’t be running the risk of creating duplicate content as long as your excerpts are from different parts of your eBook. You can also edit and create new content for each article.

Tweet it!

It might be a good idea to tweet your posts and articles containing information about your eBook, tweet a couple of times a day and at peak times to get the best exposure.

Social Bookmarking

The good thing about article marketing and posting posts on your blog about your eBook is that you can utilise the social bookmarking buttons provided, such as share, like, tweet as mentioned above, digging and stumbling.

Facebook Notes

There is a feature in your Facebook fan page called ‘Notes’. It’s a little like a blogging post system. The most valuable thing about the ‘Notes’ system on Facebook is that its search engine friendly. Create several notes writing passionately about your eBook and post them onto your fan page.


Create a video welcoming your new eBook. Make your video public on your YouTube channel and you can also add your clip to the homepage of your website and blog.

Facebook Ads

This is self-explanatory. If you have a little advertising budget available then why not promote your eBook with a Facebook ad? You can promote the page in which email data is collected in exchange for your eBook.

So far all we’ve done is looked at promoting your eBook but before you start fretting about where the traffic is coming from let me shed some light. Promoting your eBook in the methods outlined above will generate interest in your eBook and so build you an email marketing list in exchange for this. In a massive chain reaction you’re promoting both your eBook and your website or blog. You should simply have a link back to your signup form which is located on your blog or website. You will also be building your Facebook fans as well as they’ll want to find out more about you and your eBook, so as well as signing up they’ll also like your fan page, thus visiting your website or blog. Those who read your articles on article submission sites will also be intrigued and end up on your site by clicking on the link to your signup page which is inevitably your homepage. The same applies to your YouTube, Twitter and other general advertisements.

So there you have it 8 ways to promote your eBook and in turn drive traffic to your website or blog, now go and implement this today, enjoy. Like always if anyone else has any other suggestions or wish to share some more tips and trick for marketing your eBook or getting more traffic, I’d love to hear from you, leave your comments below.

If you missed part 1 of this post click here to read it.

About Fabrizio Van Marciano

Fabrizio Van Marciano is a fulltime international selling artist and blogger working from home. His insight into online business marketing and website design has lead him on the path to becoming one of the UK's biggest selling modern contemporary artists with over 3,000 original canvas paintings sold worldwide. You can follow Fabrizio on Twitter & Facebook.

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