March 11, 2011

Comparing Online Email Marketing Services


Email marketing is one of the most used and productive forms of product and service marketing methods. There are many email service providers online that can give you great features and value for your money.

We’ve covered the importance and strategies of email marketing in some of our recent posts. I’d like provide you with 5 of what I think to be the best email marketing services available on the web today. We’re taking into account features such as spam checker, email tracking and analytical reporting, template catalogues, customisation and more.

For those still wondering what an email newsletter is, it is basically a newsletter in email form that is emailed to a subscriber on a regular basis. Within an email newsletter you can keep your subscribers updated with all the latest news, products and services available on your website.

Here are my Top 5 choices!

1. Mail Chimp (www.mailchimp.com)

With Mail Chimp you can store up to 1,000 subscribers, send up to 6,000 newsletters a month for free. They offer a monthly and pay-as-you-go plan as well as a high volume plan. Their features include an iPhone App, specific geological targeting and advanced social tools. Mail Chimp definitely deserves top spot in my case and I advise you to check it out for yourself.

2. Vertical Response (www.verticalresponse.com)

Vertical Response is currently my choice for all my product and service promoting and marketing needs. With Vertical Response again you can choose their popular pay-as-you-go service or monthly plan. Their monthly plan starts from as little as $10 a month for an unlimited service. As well as marketing tips, you can choose from hundreds of pre-designed templates. Check out their 30-day trial to give them a try.

3. Aweber Communications (www.aweber.com)

Aweber has exploded into the limelight and is particularly popular amongst internet marketers and bloggers. Sign-up for the first month for only $1 and then just $19 a month which in my mind is a big step especially if you have a small number of contacts to begin with. Their features include an autoresponder, HTML templates and blog style newsletters.

4. Constant Contact (www.constantcontact.com)

Constant Contact has a massive 60 day free trial and a low pricing of only $15 a month for up to 500 email addresses thereafter. Choose from over 400 customisable HTML templates; upload your logo and photo’s. Features include anti-spam checker and open and click reports.

5. Get Response (www.getresponse.com)

Get Response currently has over 140,000 users. They offer a free account for up to 100 email contacts and a sending limit of 500 a month. You can get 20% discount for non profit organisations and they also offer an enterprise account for the big senders. So there you have it 5 of my top choices. Let me know your thoughts and whether there are any other email marketing solutions available on the web that you feel should be in this list.

About Fabrizio Van Marciano

Fabrizio Van Marciano is a successful artist and blogger working from his home in North Cornwall, UK. His insight into online business marketing, web design and self-promotion has lead him to become one of the UK's biggest selling modern contemporary artists with over 3,000 original canvas paintings sold worldwide. Fabrizio now shares his tips, advice and tutorials on all aspects of internet business marketing, blogging tips, WordPress, internet tech reviews and much more. You can follow Fabrizio on Twitter & Facebook.

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