March 5, 2011

5 Points to an Effective Email Marketing Campaign!


Are you thinking of using email for a marketing campaign? Here are 5 simple steps to follow for a successful email marketing campaign.

Step 1 – Choose your email promotion; you need to have an attractive and affective promotion to capture your audience. Plan everything our taking into consideration your profit margins and your current stock level.

Step 2 – Choose your demographic; ensure you are using the correct demographic for your promotion as you want it to be as affective and successful as possible. You can monitor this by using online email marketing solutions such as Vertical Response, this will enable you to track and monitor the effectiveness of your campaign from number of opened emails to number of clicks through to your website or landing page to the number of subscribers opting out.

Step 3 – Your email design; this is one of the most important steps as you want to ensure that your email design is branded, eye catching and to the point. You need to ensure links are visually displayed to encourage readers to click through to your site or landing page within your website.

Step 4 – Data used; you can use email addresses that you already have from previous consumers if they have opted in, you can pay a data-house for a list of consumer addresses or you can even pay a company to send your email to their consumers. All of these are good.

Step 5 – Follow through; ensure all your customers are dealt with effectively and with a high level of service as this will develop your future business and hopefully retain customers for future campaigns. It is imperative for you to get this right.

The above will ensure you have maximised a successful and effective email marketing campaign. Taking out of the equation ‘buying bulk email addresses from a data-house’ this is an affordable way but highly efficient marketing strategy to use for your online business.

Related Posts:

Effective Email Marketing Campaign (Part1)
Effective Email Marketing Campaign (Part2)


About Samantha Wright

Samantha Wright is an exclusive guest writer for Magnet4Marketing. She was awarded 2007 MasterCard Business Woman of the Year and loves to share her insight into the world of online business marketing. Samantha is also a keen surf photographer and on the weekends can be found at her local beach break photographing surfers of all abilities. You can follow Samantha on Facebook.

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