February 16, 2011

6 Top Search Engine Optimisation Tips

As many of our readers will be aware we use Moonfruit SiteMaker 5.0 in much of the designing of our websites. We choose to use Moonfruit because of its complete ease of use when creating slick and professional looking websites. In this post I’d like to look at (SEO) search engine optimisation specifically for your website’s home page. It doesn’t matter whether you use Moonfruit or WordPress or any other form of web design tool, the process of getting your homepage search engine ready is similarly the same in any case.

SEO for any website takes time; nothing comes instantly. I spent over three years on search engine optimisation and internet marketing for Van Marciano Art.com, and I can tell you now that although the site reaches 13,500 potential customers each month, there is still plenty more work to be done.

Ok let’s get started, if you’re not sure what SEO means, it stands for Search Engine Optimisation. It is the process of preparing web pages ready for the search engine robots to crawl your site’s textual content and rank your relevancy in the search engine search results for your chosen keywords.

In this instance we’re looking at optimising your homepage as this will ultimately be the main landing page in which your visitors will get to see first.

1.    Select a domain preferably within your geographical market for example if your business is within the UK then you’d want to register a domain ending in (.co.uk), if it’s a multi geographical business for example you’re based primarily online but you cater for a worldwide audience then you’d go for a (.com). Create a domain name that will contain a single unique keyword that will represent your niche market. For example, if you’re setting up a tropical fish website or blog and your name happens to be Jim, then you’d go for something like www.jimstropicalfish.com. In this example domain name Jim has his name and the keyword or key phrase ‘tropical fish’ within it.

2.    Create some great content describing what your website or service is about. Be sure to select four to five unique keywords that are relevant to your niche. For example if I am creating a website with the intention to supply stationary, then I’d choose keywords such as stationary, pens, pencils, staplers etc. Here’s another priceless piece of advice, when writing your content try and use some of your keywords in the first paragraph. In this same paragraph try to also summarise what your website is about, and then you can unfold in more detail in the rest of your article. The reason for this is that many search engines now crawl the title and first paragraph or few lines of a website’s textual content for those all essential keywords. The other reason is that many readers looking for your services will only briskly read the first few lines just to check that your site contains the resources they’re looking for before reading on in more depth.

3.    Check that you are ready to prepare an effective search engine friendly homepage by carrying out the basic following:

Page Title: Primarily summarise in short what your homepage content is about. Don’t forget to add one or two keywords in your title.

Meta Keyword Tags: List 3 to 5 essential keywords that are relevant to your page content.

Meta Description Tags: A short description about what the content of your home page is about. Keep it short and brief with one or two keywords in the description.
4.    If you’re adding images to your homepage don’t forget to optimise them for the web. If you need to resize images do this using a computer based photo editing software. You can read more on about this in our post on Optimising Images for the Web . Don’t forget to add or alter the ‘Alt Attribute’. This simply means describing your images and adding a few keywords in the description.

5.    Select subtle colours and adjust fonts so that to make your homepage more aesthetically pleasing. You don’t want your readers to be squinting at your microscopic textual content and standing back and gasping at your bright oversized images and background colour.

6.    My final point in this set of what I think are the six pretty good essential points of creating a better search engine friendly homepage is to go over everything you’ve done again and again. What I mean by this is reread and alter any text or image if needed, check spelling and grammar, get someone else to have a read at what you’ve written, and to generally give you an overall second opinion on what you’ve done.

Well I hope this is enough to get you started on and as usual we love to ask our readers to add their comments and further suggestions to the above.

About Fabrizio Van Marciano

Fabrizio Van Marciano is a fulltime international selling artist and blogger working from home. His insight into online business marketing and website design has lead him on the path to becoming one of the UK's biggest selling modern contemporary artists with over 3,000 original canvas paintings sold worldwide. You can follow Fabrizio on Twitter & Facebook.

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