December 10, 2010

Website Link Building Tips

Link building is one of the most essential part of marketing a website for SEO as this is one of the main engines that generates improved search engine ranking and building on increasing your PR, (page ranking). There are plenty of online companies offering link building services which no doubt many are genuinely good. However if you don’t have much capital and like me, have enough time on your hands to do it yourself, it is something you can get to grips with quite easily and have fun doing so at the same time.

As mentioned link building is essential for search engine optimising your website. It is also important to know that this must be done correctly to be effective. Many webmaster’s when starting out with their website’s hear about link building and assumes that they should link with everything and anything that’s thrown at them. This is not the case and we’ll explain why.

What NOT to do when Link Building

Firstly it is important that you try and avoid websites that places links on a single page that already consists of more than 100 URL’s. Most search engines struggle with pages consisting of more than 100 URL’s. Sites with more than this number of URL’s are often known as link farms. They end up being penalised or even banned from the search engines. One other thing you need to try and avoid is buying bulk links, often you will come across sites that are willing to sell you something like 3000 links to place on your website, avoid this at all costs as doing so to increase your Google rankings is against Google’s terms of service, and you’ll end up running the risk of getting your site banned from their search engine. If this happens you might as well forget the entire existence of setting up your business online.

What to do when Link Building

Try and link your website to as many sites that rank relatively high in Google’s search engine or with high page ranks, however do not turn down links or avoid linking with low PR sites either. A mix is good however from my personal experience linking to higher PR sites will improve your rankings a lot swifter, this may vary for others in any case.

Having said the above, you don’t want to link to just any old website. Relevancy is the key here. If your website is about fishing, then it is important that you try and source as many related sites as possible to link with. One of the most common mistakes that newbie’s fall into is linking with too many non-related websites. These do have adverse effects in the long run. Linking to sites that is industry related will improve the amount of targeted traffic to your site and help reduce your bounce rate (number of visitors exiting your site upon landing on the home page). You want your site to rank well in the relevant keywords your site uses.

Avoid linking back to sites that have dodgy or shady links profiles. If the site has already placed a link to your site then this isn’t a problem. For example; you are contacted by a webmaster that has placed a link to your site from a site promoting adult content, and wishes for you to place a link back. It is not essential that you return the link favour, just leave it at that. It is better to be referred by a shady site than you to refer to a shady site, get it?

Make use of Online Tools

There are some good useful tools online for checking your website’s link popularity. You can use to check your site’s link popularity by clicking the link below. This is a good way to check the progress and explore websites that are linked back to yours. Check your sites link popularity once every 2 to 3 months. Don’t fall into a ridiculous habit of checking your site’s link pop every day as you will only be disheartened by the fact that you link pop rating increases over time and not overnight, just concentrate on building a good link back page the right way and the results will come.

You can also keep tabs on who your competitors are linking to. One of the best online tools available is the search engines themselves. Go to Yahoo or Google and type in ‘links:www.your’

Placing Links on your Website

When link building make sure that you create a dedicated links page for your link backs. Make sure that it’s accessible within just a few clicks from the homepage too and bit buried beyond the reach of your website’s homepage. Remember to keep the number of links per page at around 25 to 30, not really any more than 30 to be honest. As you build your links you might want to alphabetically categorise them for instant access. another SEO trick is to categorise them by having the higher PR sites closer to the top of the page and before the lower PR sites.
Other Useful Resources on SEO Link Building

About Samantha Wright

Samantha Wright is an exclusive guest writer for Magnet4Marketing. She was awarded 2007 MasterCard Business Woman of the Year and loves to share her insight into the world of online business marketing. Samantha is also a keen surf photographer and on the weekends can be found at her local beach break photographing surfers of all abilities. You can follow Samantha on Facebook.

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