Google AdSense has helped many bloggers and website owners to successfully monetize their web properties with very little effort on their part. In fact it’s been doing just that since 2003, when it was first released.
If you scour the web even today, you’ll no doubt still notice that many successful bloggers and site owners are still using Google AdSense to monetize their content. Personally for me I prefer to monetize through promoting affiliate products on Magnet4Marketing, but still continue to use AdSense on my other blogs. In any case this brings me to the topic of this post –
How do you increase your AdSense income on your blog?
Making money with AdSense is fun and as I said, whilst I don’t entertain it as much as I use to, it can be a great way to earn, even just a few dollars per day, and that should cover your monthly web hosting fees if nothing else.
Let me share with you some tips and tricks that I’ve used in the past and have also been successful with, that may help you increase your AdSense income. We’ll look at the following –
- What ad types work best?
- What ad sizes bring the most revenue?
- Which placements brings the most CTR’s
- Using the allow and block ads feature
- How much traffic do you need to make money with AdSense?
Before we get started, do ensure that you are familiar with the Google AdSense terms and conditions, and remember, never be tempted to click on your own ads or promote others to click on your ads for you, unless of course you want to get banned from using AdSense. This is NOT a recommended method to increase your AdSense income. Sorry but it needed to be said.
1. What ad types work best?
Google AdSense offer three ad types –
- Text ads only
- Text and image/rich media ads
- Image rich/media ads only
If you’re only using text ads on your blog and seeing little earnings, I’d highly recommend experimenting or switching over to Text and image/rich media ads. In the past I have experienced good earnings using this ad type, though it may vary for your blog, depending on your niche and level of traffic, which I’ll talk about later.
Rich media ads are imaged/video based ads and can appeal to customers more than text ads can, but I’ve found that a balance works perfectly.
2. What ad sizes brings the most revenue?
Google AdSense offer many different ad sizes and have recently introduced a new 300 x 600 large skyscraper, perfect for fitting into a 300px sidebar.
Again on what ad size is best for increasing your AdSense income depends on how your site is designed and structured to fit in certain ad sizes. For me I have found that 336 x 280 rectangle gave me the highest CTR’s and earnings out of all the other sizes.
To increase your AdSense income on your blog you might want to use the same size if you’re not already doing so, combine this with text and image/rich media ads. Give it a try for a month or so and see how you get on.
3. Which placement brings the most revenue?
Once again this greatly depends on the design and layout of your blog, and how your visitors are using your site.
I use a content and right column layout for my WordPress blog’s, so for me I found that placing 336 x 220 ads at the top of my blog posts, floating right of the content, and 336 x 220 ads at the bottom of my posts, floating left, brought me good earnings, I’ve tested other placements and this placement by far has been the best. I’ve also seen good earnings with 250 x 250 text ads in the sidebar placed at the very top of my site.
If you’ve been experimenting with different placements and still can’t work out which is the best spot for you ads, then there’s something else that’s lacking you’ll have to identify yourself.
However, here are a few tips for finding the best places on your blog to places Google AdSense ads…
Go into your Google Analytics account and go to Content and check your in-page analytics for your blog. Check where on your site people are clicking the most on, that can help you decide where to place AdSense ads to increase your AdSense income.
Also, below is a generic chart that shows Google’s recommendations for best placements of AdSense ads, personally I recommend testing and seeing what works best for you, and just using this chart as a guide. Identify the posts on your blog that brings you in the most traffic and experiment with A/B testing.
4. Using the Allow and Block Ads feature
A great way to increase your AdSense income is by using the Allow and Block Ads tool. This free tool can be found in your Google AdSense account under the Allow and Block Ads tab, see image below.
For me, I think this tool is extremely useful, especially if I’m also promoting affiliate products, links and banners on my blog as well as using AdSense. The last thing I want to do is loose out to a potential sale in the form of an affiliate click to a low paying AdSense click, so blocking websites that I’m an affiliate publisher for is a good idea. You can also use this tool to filter out your competitor’s ads and website links from appearing in your AdSense ads.
Whilst this is a great tool to fine tune your ads and making them absolutely relevant for increasing your AdSense income, don’t get too carried away either by blocking every single site that you don’t want appearing on your site. You’ll only end up decreasing your earning potential than anything else. Check out the useful video below to help you understand more about the Allow and Block ads feature.
5. How much traffic do you need to make money with AdSense?
Perhaps the mother of all questions is how much traffic do you need to make money with Google AdSense? If you’re looking for a cut-to-the-chase answer, unfortunately I can’t give you one and here’s why.
How much you can earn doesn’t just depend on how much search engine traffic you get, yes traffic is a huge factor, in fact it’s massive. However it depends also on your current click through ratio (CTR) and Cost Per Click (CPC). For a detailed explanation on this check out the following thread in Digital Point Forums.
The most amounts I’ve earned in a single month from AdSense is around $90 and averaging around $60 to $80 per month, and that’s from a combined total of 1,000 page views per day generated from 3 WordPress blogs.
If you really want to increase your AdSense income ask yourself the following questions –
- Are you using the best ad types for increased earnings?
- Are you using the most profiting ad sizes and placing them in the prime areas of your blog? Where most of the clicks happen.
- Are you ensuring that you’ve blocked unwanted, low paying, competitive ads from appearing in your ads?
- Does your blog have sufficient search engine traffic to increase earnings?
If you answer ‘no’ or even ‘maybe’ to any of these questions, then begin working on them and start increasing your AdSense income today.
Over to you
Do you have any tips to add or share? What has worked best for you with Google AdSense to increase your earnings? Please feel free to share your thoughts and suggestions in the comment section below.
Post updated 21/11/2012