March 5, 2011

Cost Effective Email Marketing for Small Businesses (Part 2)


Free Email Marketing for your...In the first part we looked at list building and creating an email address database. The advantages and disadvantages of buying bulk email addresses. I am currently putting together a complete guide to email marketing as we speak which should see the light of day in early November. If you’d like to receive a copy of this eBook completely FREE of charge of course just pop your email address in the box to the right of your screen and I’ll be sure that you get a copy on its release.

Using Online Email Marketing Platforms

Ok here we go, there are several good online website companies offering affordable email marketing platforms. Using these comes at a small price unless you try and source a free or fixed price desktop software version to do the job for you. Personally I find it a lot easier and a lot more affordable to use an online platform, they are very flexible and for what you pay you do get a complete service. Below is a very brief list of websites that offer a comprehensive and affordable solution to email marketing, they are not in any order of choice.

Mail Chimp http://www.mailchimp.com/
Mail Chimp allows you to create a FREE account. You can store up to 500 subscribers and send up to 3000 emails per month. Compared with a lot of other online platforms it’s hard to beat in terms of what it can offer for practically nothing. For just around $15 a month you can send up to 1,000 subscribers. I use Mail Chimp for all my email marketing needs and have done so for a while now so personally recommend them for starters.

iContact http://www.icontact.com/
Offers affordable email marketing for everybody. Their featured plans offer a starter plan, a basic plan, a professional plan and a iContact plus plan.

Constant Contact http://www.constantcontact.com/
Constant contact offers a lot more than just email marketing. However their plans start from around $15 per month and offers fantastic tools for all your marketing tools including an antispam checker.

Other online platforms to check out:

http://www.emailtools.co.uk/
http://www.dotmailer.co.uk/
http://www.graphicmail.co.uk/
http://www.mailingmanager.co.uk/
http://www.emailmarketingsolutions.co.uk/
http://www.sign-up.to/

FREE Email Marketing Software Download

Below is a list of email marketing platforms available for free download from their respectable sites. (Please note that we will not be held responsible for any damages or malware caused from downloading any of these tools or products, we’re not asking you to download them, they‘re listed for your reference only).

http://www.emailmarketingprofessional.com/
http://www.sendblaster.com/

http://www.freedownloadscenter.com/Search/email_marketing.html

Offers a comprehensive list of popular free email marketing software available for download. Go to this address as it will save you so much time in spending sourcing individual programmes on the web.

Additional reading & resources:
Successful Email Marketing for your Online Business (Part 1)

About Fabrizio Van Marciano

Fabrizio Van Marciano is a successful artist and blogger working from his home in North Cornwall, UK. His insight into online business marketing, web design and self-promotion has lead him to become one of the UK's biggest selling modern contemporary artists with over 3,000 original canvas paintings sold worldwide. Fabrizio now shares his tips, advice and tutorials on all aspects of internet business marketing, blogging tips, WordPress, internet tech reviews and much more. You can follow Fabrizio on Twitter & Facebook.

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