In this post I want to share with you some simple tips and strategies to drive traffic to your new website – When you’re starting off with a small business website for the first time, one of the biggest challenges is kick starting your traffic growth. Luckily there are a few simple ways to kick start traffic to a new website, and in this post I will share with you some of those tips and strategies, so let’s dive straight in.
1. Driving traffic to your new website using SEO
Search engine optimization is the most effective way to drive traffic any website, however with a new website it will take time to see any real result for your efforts. If you’re completely new to SEO let me explain to you very quickly what it entails.
Search engine optimization or SEO is about preparing and optimizing your web pages using various techniques to ensure your page ranks high up in the search engines for your target keywords or phrases.
There are essentially two types of search engine optimization –
On-page SEO: Which involves researching and using relevant keywords or key phrases, using H1, H2 and H3 titles with keywords, interlinking posts and pages with anchor text links, adding outbound anchor text links, adding alt-tags to images, making use of bullet points, adding underline, bold and italic to your keywords and phrases, using multimedia and adding other media sources i.e. video, images, slide shares etc.
Off-page SEO: Which primarily involves link building through the following tactics: Content curation, guest posting, blog commenting, actively engaging on social network sites, social bookmarking, forum marketing, podcasting, video marketing and more…
Please check out the following recommended posts for more information on search engine optimization for your small business website –
2. Listing your business in local directories
Find all the local business directories offering free or affordable premium listings and add your business details, don’t forget to add a link back to your website. When writing your company profile, make it unique and ensure that it stands out from the rest of your competitor listings.
3. Use Pay-Per-Click advertising
PPC or Pay-Per-Click is one of the quickest ways to drive traffic to your new website, however it can be quite costly to set up, so be sure to set yourself an advertising budget. Alternatively use Facebook ads or Google Adwords to help you create laser targeted PPC ad campaigns.
4. Jump on the social media band wagon
Let’s face it social media is growing bigger and bigger every day. It’s pretty hard to ignore and I believe that social media, Facebook in particular, is now an integral part of promoting your business online. So if you’ve not yet considered incorporating social media into your marketing campaign, start off with doing the following simple things -
Remember having a social media presence is simply not enough, you need to connect and actively engage with your customers to help you generate more business interest, especially Facebook.
Give your customers the opportunity to use your Facebook page to post questions, provide you with feedback and much more. At the same time, use your Facebook page to promote different areas of your business and share the latest news and developments about new offers, new products and services etc.
5. Use YouTube and leverage video marketing
Video marketing is a must and has huge potential for helping you to promote your brand and products, and getting traffic to your new website, as well as demonstrating to your potential customers the awesome kinds of products and services your business has to offer.
YouTube gets over 4 billion views per day, something not to take lightly, so it’s imperative that you tray and create a YouTube channel and start creating your own videos related to your business, your products and your services.
So there you have it folks, all you have to do is follow and implement these 5 powerful marketing strategies and you’ll soon drive traffic to your new website, best of luck. There are of course tons of other great strategies you can use to get more traffic and new customers, such as print advertising, using business cards, building an email list etc.
Image courtesy of Flickr user: Mark Fischer